In 2015 Eric Schmidt, ex Google CEO, said “our biggest search competitor is Amazon”. Since, the e-commerce giant has surpassed Google in 2020 as Amazon won 63% of all product searches and 74% of all digital transactions in 2019 in the US. The platform shows great potential for further growth in the upcoming years for retailers.
Responding to these changes in customer behaviour, in 2018 the London, UK based GA Agency marketing agency launched Amazon Marketing & Management service, to help businesses with their Amazon marketing strategy. Amazon is a trusted online shopping destination for Internet users. It is a complex platform with its own rules of the game, like the Amazon A9 Algorithm. With our expert knowledge of the platform, we help our clients increase their revenue and seller ratings on both Vendor and Seller Central and Fulfilment by Amazon and Merchant.
AMAZON PRODUCT LISTING SEO & AMAZON MARKETING STRATEGY
Amazon is a trusted online shopping destination for many Internet users. It is a complex platform with its own rules of the game, such as the Amazon A9 Algorithm, the inner makings of which have not been revealed.
However, through years of optimising product listings for our clients, we have gained expertise on what actions help boost the Amazon Seller rank for target keywords and product categories and subcategories. We are able to analyse Amazon marketing statistics to ensure your strategy and SEO is as strong as possible.
Only 10% of Amazon’s visitors browse past page 3 results. We can help your Amazon business grow and improve product SEO rankings by:
Researching search terms customers use to find products like yours
Competitor research and industry best practices recommendations to help your product stand out
Optimising product page bullet points, titles and backend to match those target keywords
Writing copy for bullet points and product description that provides relevant information that your customers care about that converts!
Optimising images and videos to boost rankings
A+ /ENHANCED BRAND CONTENT
According to Amazon, adding A+ / Enhanced Brand Content to a product listing can increase sales by 3% to 10% on average.
Registered brand owners on Amazon are given the opportunity to create enhanced brand content pages. This is a unique opportunity for brand storytelling, adding extra images and copy.
Our team is experienced in this and has worked with KIKO Milano, CALZEDONIA and INTIMISSIMI to optimize and create Enhanced Brand/ A+ Content pages.
We highly recommend making use of this option, as, when used effectively, it can result in higher conversion rates, increased traffic and sales.
BRAND STORE SET UP, AMAZON LISTING OPTIMISATION & MANAGEMENT
We can help registered brand owners on Amazon to set up, optimise and manage their Brand Store.
Multi-Page Shopping Experience: A brand store is a great way to showcase your products. It provides a great user experience as shoppers are able to browse products by product categories, collections, special offers and related products.
Visually Appealing: you can upload photos, videos and engaging copy to explain your product’s unique selling points and tell the brand story.
Another advantage of having brand stores is the ability to advertise and drive traffic to it with Sponsored Brand ads.
70% of Amazon visitors don’t look past the 1st-page search results.
If your business is currently not ranking on the first page for your target search terms and categories, your products could benefit from increased visibility and sales from Sponsored Ads.
We can help to get your product to get right in front of the customer when they are looking to buy a product just like yours by the following placement options:
Sponsored Product Ads: improve the visibility of your chosen products with ads that show up on the top, middle or bottom of the search results grid or on product pages.
Sponsored Brand Ads: make your brand stand out from the competition with ads showing your logo and a call to action that pop up in search results. Your brand can take the very top position, showcasing your logo, and a few products or in the middle with a brand video. These type of ads also can lead to your Brand Store where your target audience can see your full product offering.
Sponsored Display Ads: use these great looking banner ads to attract more attention to your brand and grow your business on Amazon online shop and within its network.
We offer a tailor-made approach to best suit your Amazon business needs, setting targeting to manual, product, keyword, automatic or remarketing. We will set up, optimise and manage your Amazon advertising campaigns, delivering an efficient performance that minimises your ACoS and maximises your ad spend ROI!
We ideate, create and run sales promotions whose plans can be the same or entirely separate from other sales channels, covering the below:
Lightning Deals, Deals of the Day & Best Deals
Price Discounts: Cut-price and Percentage off
Coupons and promo codes
FEEDBACK, REVIEWS AND Q&A
We remove negative Feedback related to Fulfilment by Amazon
Based on our Amazon expert experience we can suggest best practices and guidelines for your brand to respond to customer feedback on Amazon
We can respond on your behalf to negative feedback and reviews, as possible, turning a negative review and experience into a positive one
Monitoring any issues related to product or packaging and provide insights
As needed, we can respond to customer messages
Ad-hoc services tailored to your company’s needs
Launch new product lines on the platform
Fix ad-hoc issues related to replenishment and listings on Amazon
Prepare a business case for switching to Fulfilment by Amazon from FBM
We understand how complex and time consuming it might be to get all your Amazon data in one place – from product sales, sponsored ads performance, reviews, feedback, seller ranking, buy box, CRO/Unit Session % and inventory. We can make it easy for you to see the full picture of your Amazon performance with our custom-made dashboards.
At GA Agency, we value the importance of data and insightful reporting. Thus, we spend a considerable amount of time creating customised dashboards and reports for our clients to provide frequent updates and insights into the campaign and overall Amazon business performance.
Are you interested in how you can grow your business with our Amazon marketing and management services? We are a London, UK based Amazon Marketing: SEO, Media Buy and Management agency who are also able to provide services for Amazon niche markets. We would love to hear more about your goals and determine how we can add value. Contact us now for a FREE initial consultation with one of our Amazon SEO, PPC and Management consultants.
Fill out the form below to get in touch and we will get back to you within 24 hours!