App Store Optimisation (ASO) is the process of improving an app’s visibility and user appeal in the Android or iOS app store. Even though visibility is important, optimising for a high click-through rate (CTR) is vital for people to download your app.
Our team are experienced in optimising apps for organic traffic, and running paid ad campaigns that include a cost-per-install. These are both essential for app growth and can be used simultaneously for maximum impact, based on a tailored-strategy to suit your business goals.
If you’re not currently using ASO to increase your app’s visibility, you’re missing out on opportunities to drive traffic and increase downloads. Our team can create a tailored data-driven strategy to put your app at the forefront of your target audience, maximising your downloads.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
App Store Optimisation (ASO) is the process of optimising mobile apps to rank higher in an app store’s search results. ASO aims to increase visibility and downloads of an app by improving various elements such as app title, description, icon, screenshots, and reviews, among others. The ultimate goal of ASO is to improve the app’s discoverability and user acquisition, leading to increased downloads and revenue for the app publisher.
The benefits of App Store Optimisation include:
Increased visibility: A well-optimised app is more likely to appear at the top of search results, increasing its visibility to potential users.
Higher downloads: ASO aims to improve the discoverability of an app, which can lead to increased downloads and installations.
Better user engagement: By optimising the app’s metadata, screenshots, and reviews, ASO can provide users with a better understanding of what the app does and what value it offers, leading to higher user engagement.
More qualified users: ASO can help target users who are more likely to be interested in the app and have a higher likelihood of converting into paying customers.
Lower cost per acquisition: ASO can help reduce the cost of acquiring new users by increasing organic downloads and reducing reliance on paid user acquisition campaigns.
Overall, ASO can lead to higher visibility, more downloads, and better engagement, which can result in increased revenue for the app publisher.
The main difference between App Store Optimization (ASO) and Search Engine Optimisation (SEO) is the platform they focus on. ASO focuses on optimising mobile apps to rank higher in app store search results, while SEO focuses on optimising websites to rank higher in search engine results pages (SERPs).
ASO and SEO also differ in their optimisation factors. While both focus on optimizing metadata such as titles, descriptions, and keywords, ASO also takes into account factors such as app screenshots, reviews, and ratings. SEO, on the other hand, considers factors such as backlinks, site structure, and page load times.
Another difference is the way users discover content. App store users typically use search queries to find apps, while search engine users use keywords and phrases to find websites. This means that ASO requires a more targeted approach, with a focus on optimising for specific search queries.
Overall, while ASO and SEO share some similarities in terms of optimisation techniques, they are distinct practices that require different strategies and approaches to achieve optimal results.
Here are some common mistakes to avoid in App Store Optimisation:
Focusing on quantity over quality: A common mistake is to focus on keyword stuffing and using irrelevant keywords just to rank higher in search results. This can harm the app’s visibility and user acquisition in the long term.
Neglecting user feedback: Reviews and ratings play a crucial role in app store rankings, so ignoring user feedback and failing to respond to user reviews can harm an app’s reputation and ultimately lead to lower downloads.
Ignoring localisation: Failing to consider cultural and language differences in different markets can lead to poor user experience, lower visibility, and lower downloads. It is important to localise app metadata and optimise for relevant keywords in each target market.
Neglecting app design and user experience: Poor design and user experience can lead to negative reviews and lower user engagement, which can harm an app’s ranking and visibility.
Ignoring competitors: Failing to research and analyse competitors’ app store strategies can lead to missed opportunities and lower visibility in search results.
Overall, it is important to take a holistic approach to ASO and avoid common mistakes that can harm an app’s visibility, user acquisition, and ultimately revenue.
Reviews and ratings play a crucial role in App Store Optimisation. App store algorithms take into account the quality and quantity of reviews and ratings when determining app rankings in search results. Apps with high ratings and positive reviews are more likely to appear at the top of search results and receive higher visibility.
Reviews and ratings also provide valuable feedback for app publishers to improve their apps and user experience. Addressing negative reviews and incorporating user feedback into app updates can improve user engagement and retention, leading to higher app store rankings and downloads.
It is important for app publishers to actively monitor and respond to user reviews, both positive and negative, to maintain a positive reputation and improve app store rankings.