Google Just Announced The September Core Update 2022

Unless you’re living under a rock, you have probably heard that Google announced a new Core Algorithm Update by now, which was released on September 12, 2022. As Google confirmed, it will take up to two weeks to finish.

Google Search Central Twitter Announcement

This core update is the second main update in the space of a year (the previous one was Google May core update). Algorithm updates are taking place constantly over the year; however, changes this broad are rarer and more noticeable.

What is the purpose of this Core Update?

Google September core update follows Google’s Helpful Content update. It will affect how ranking signals are processed and will change how SERPs are generated. As with all core updates, the purpose is to improve the experience for searchers on Google.

It’s still too early to know how all these changes will affect individual websites, however, we can expect a few things:

  • An increase in ranking for helpful content.
  • Fluctuation in visibility and rankings in the following weeks.

Tips to cope with the Google September Core Update

These core updates take weeks to finish, and fluctuations might take longer than you expect to settle. So don’t be reactive. Wait for the SERPs to be stabilise. There are a few great tools to monitor these changes in each country, such as SEMRush Sensor or Algoroo to get a day by day review.

The best thing to do is to review your website traffic and rankings closely in the months leading to the update and the weeks following the update.

Regardless of the update, the content on your website ought to be of good quality, original and regularly updated. But because this update closely follows the Google’s Helpful Content update, make sure your web content is high quality and helpful to users. Do you answer questions in your market? Is the information on your website detailed and does it add value to the user? If you wish to know more, we wrote a great article on this Google’s helpful content update.

Also, make sure your website is accessible and easy to navigate. These factors are getting more and more relevant for Google. Having an accessible website might be important for this core update but it will surely be even more relevant in the following updates.

One of the most important tips for surviving this core update is to earn relevant backlinks from high quality websites that are in the same industry as you.

As you might have noticed, this requires constant work, and you should have been working to meet all these criteria regardless of the core update as a means of minimizing visibility turbulence.

If you need help, our international team can help you develop your marketing strategies and mitigate any issues around Google updates that might impact your website. Contact us to find out more about our marketing services including SEO consultingcopywriting and PPC.

Google’s September Core Update is pushing website owners and brands to create more unique and relevant content

What is new? 

Google Core update in October on its algorithm and underlying hardware is changing its BERT natural language processing (NLP) model, making it an integral part of their algorithm. BERT, the transfer learning technique, allows Google to better understand written language through searches and improving its understanding of context. Rather than analyzing text words one by one, BERT models are now able to integrate the entire context of a page or text. This change in search is the largest one yet in the history of search and will be useful in understanding the intention users put behind search queries. Pages will be ranked differently accordingly, either lowering or increasing their score. On average, we see SEMrush Sensor SERP volatility scores shifting from 3.6 to 5.3/10 on desktop, and 3.9/10 to 5.5/10 on mobile among all websites in the UK. 

How does this impact businesses? 

The Google algorithm has become more sophisticated and learned to better understand website content and take context into consideration and as such to score website ranking better. As such, websites that match the updates have experienced good uplift and the ones without having lost their positions.

So what does this mean for your business or advertisers? Typically, websites will be affected based on content, trustworthiness and correct information. Essentially, websites that include content that affects health, safety, financial stability, including online shopping websites. Google announced its BERT update affects about 10% of search queries, thus recommending to focus on the quality of content and writing for your target to remain vital for SEO ranking and avoid potential plummeting of rank scores. 

Digital agencies as GAE agency have been adjusting their content marketing strategies and activities based on such changes in order to rank our clients’ website higher on Google. 

Overall, businesses must keep the quality of website content in mind more than ever before in order to rank higher on Google and remain relevant for the users.

How Instagram’s New Ads Format Update is Helping and Challenging Advertisers on Better Engagement with Instagram Users

IS HELPING AND CHALLENGING ADVERTISERS ON BETTER ENGAGEMENT WITH INSTAGRAM USERS

What is new on Instagram advertising? 

Over the summer, Facebook has announced its initial change in advertising ad formats on platforms Facebook and Instagram. By doing so, Facebook aims at making the mobile feed of ads more compressed, delivering a higher consistency through mobile feeds and story advertisements. The main changes include the ability to display less text on the mobile newsfeed to a limit of 3 lines, making it easier to digest information for mobile users who consume content through their smartphone screens. In addition, the maximum height for photos and videos is adjusted to 4:5 for mobile newsfeed. 

What does this mean for advertisers? 

This affects brands in ways to adhere to new standards set by Facebook across both Instagram and Facebook, following users’ digital consumption on these platforms. A key benefit for advertisers is creating ads that are almost full screen to the mobile user, creating momentum with consumers to engage with your ad with little to no distraction. Yet, such changes challenge marketers and content creators to be more creative with their images, videos as well as short, relevant and engaging copies that remain to create value for your potential customers. However, when executed properly, using high creativity and strong visual content, advertisers can benefit from high performing Instagram ads and gain more and betterqualified leads.

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