Google’s September Core Update is pushing website owners and brands to create more unique and relevant content

What is new? 

Google Core update in October on its algorithm and underlying hardware is changing its BERT natural language processing (NLP) model, making it an integral part of their algorithm. BERT, the transfer learning technique, allows Google to better understand written language through searches and improving its understanding of context. Rather than analyzing text words one by one, BERT models are now able to integrate the entire context of a page or text. This change in search is the largest one yet in the history of search and will be useful in understanding the intention users put behind search queries. Pages will be ranked differently accordingly, either lowering or increasing their score. On average, we see SEMrush Sensor SERP volatility scores shifting from 3.6 to 5.3/10 on desktop, and 3.9/10 to 5.5/10 on mobile among all websites in the UK. 

How does this impact businesses? 

The Google algorithm has become more sophisticated and learned to better understand website content and take context into consideration and as such to score website ranking better. As such, websites that match the updates have experienced good uplift and the ones without having lost their positions.

So what does this mean for your business or advertisers? Typically, websites will be affected based on content, trustworthiness and correct information. Essentially, websites that include content that affects health, safety, financial stability, including online shopping websites. Google announced its BERT update affects about 10% of search queries, thus recommending to focus on the quality of content and writing for your target to remain vital for SEO ranking and avoid potential plummeting of rank scores. 

Digital agencies as GAE agency have been adjusting their content marketing strategies and activities based on such changes in order to rank our clients’ website higher on Google. 

Overall, businesses must keep the quality of website content in mind more than ever before in order to rank higher on Google and remain relevant for the users.

How Instagram’s New Ads Format Update is Helping and Challenging Advertisers on Better Engagement with Instagram Users

IS HELPING AND CHALLENGING ADVERTISERS ON BETTER ENGAGEMENT WITH INSTAGRAM USERS

What is new on Instagram advertising? 

Over the summer, Facebook has announced its initial change in advertising ad formats on platforms Facebook and Instagram. By doing so, Facebook aims at making the mobile feed of ads more compressed, delivering a higher consistency through mobile feeds and story advertisements. The main changes include the ability to display less text on the mobile newsfeed to a limit of 3 lines, making it easier to digest information for mobile users who consume content through their smartphone screens. In addition, the maximum height for photos and videos is adjusted to 4:5 for mobile newsfeed. 

What does this mean for advertisers? 

This affects brands in ways to adhere to new standards set by Facebook across both Instagram and Facebook, following users’ digital consumption on these platforms. A key benefit for advertisers is creating ads that are almost full screen to the mobile user, creating momentum with consumers to engage with your ad with little to no distraction. Yet, such changes challenge marketers and content creators to be more creative with their images, videos as well as short, relevant and engaging copies that remain to create value for your potential customers. However, when executed properly, using high creativity and strong visual content, advertisers can benefit from high performing Instagram ads and gain more and betterqualified leads.

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