In order to successfully launch a digital marketing project there are several requirements from the client depending on the channels and placements used. For any digital marketing acquisition campaign it is important to plan and use a checklist to have all the right assets in place. We built this infographic to summarize the most important elements and tools required to launch a campaign in the right way, including technical part, creatives, targeting, branding and others. You can use it as your digital marketing project cheat sheet. Read on to learn more!
Digital Marketing Plan Checklist
From our years of experience managing digital marketing channels across a variety of industries and sizes for our clients, we have distilled a few requirements that are common across all:
Analytics & Tracking
One of the main advantages of digital marketing is that every post engagement and website click can be measured, thus, allowing to make data-driven decisions. However, without the right set up there either be no or no reliable data. Thus, to be able to collect data and measure the performance and understand the audience, tracking and analytics should be set up properly.
A must-have list of tools required to set up and install are as follows:
All of which will help to gain rich insights of the website’s and any individual digital marketing campaign and channel’s performance.
Each online channel offers their unique audience and buyer intent. Consequently, there are different minimum and success requirements for each. For example, display channels are great for building brand awareness in the upper funnel and remarketing in the lower funnel to those who have already interacted with a brand. SEO is excellent for capturing users in the interest, desire stages when researching more about a product or service or in action when knowing what product to buy. Product feed channels are best to meet potential customers that have an intent to buy. There clear USPs, description and quality images and videos are of essence.
Below an overview:
And there you have it – your digital marketing plan checklist for a successful project kick off.. We hope you found this useful and informative.