Plan Your Content for 2022: The 20 Top French Events You Can’t Miss

21 February 2022

Do you need help planning your marketing calendar ahead to have fully-organised marketing campaigns for 2022? Reach your marketing goals by having a clear overview of all events, dates, and holidays for the upcoming year in France. Create a relevant marketing calendar to engage with your audience during the most important events throughout the year by creating inspirational and event-specific content, campaigns, and promotions. 

  • 28th February – 8th March – Paris Fashion Week
  • 1st April – April Fool’s Day (Poisson d’Avril)
  • 15th April – Good Friday – Alsace and Moselle/Lorraine
  • 18th April – Easter Monday (Lundi de Pâques)
  • 22nd April – Earth Day
  • 1st May – Labor Day (Fête du premier mai)
  • 8th May – World War II Victory Day (Fête du huitième mai or Jour de la Victoire 45)
  • 26th May – Ascension Day (Jour de l’Ascension, 40 days after Easter)
  • 29th May – Mother’s Day (normally last Sunday in May)
  • 6th June – Whit Monday – also known as Pentecost Monday (Lundi de Pentecôte)
  • 19th June – Father’s Day (third Sunday in June)
  • 14th July – Bastille Day
  • 18th July – Amazon Prime Day (Predicted)
  • 15th August – Assumption Day
  • 1st November – All Saints’ Day & Armistice Day
  • 25th November – Black Friday
  • 28th November – Cyber Monday
  • 24th December – Christmas Eve
  • 25th December – Christmas Day
  • 26th December – Boxing Day

Do you want to know which events you should direct your marketing efforts? Keep reading to find out small tips and marketing opportunities during the main local and national events in France:

28th February – 8th March – Paris Fashion Week

Fashion week is actually fashion month, as it’s a series of shows and parties that move from New York, to London, Milan, then Paris.

18th April & 26th May – Easter Monday (Lundi de Pâques) and Whit Monday (Lundi de Pentecôte)

Prepare your Easter-themed advertising campaigns and promotions and run them during this period. Prepare bright and creative designs and send your clients a newsletter with the latest promotions and discounts! If you want to engage with your audience, you can organize virtual games such as egg hunts to make your website more attractive and boost your traffic. For example, hide your eggs in different pictures throughout your social media pages, and encourage your audience to find all of them, with discounts as prizes. Post interesting anecdotes on your page about the holidays or create a specific landing page with easter-themed products. As you can see, the ways to engage your audience during this holiday are infinite, you just need to pick the best one for your website and brand. 

14th July – Bastille Day

Use this day of great celebration as a way of engaging your audience. You can post messages on your social media channels, or create fun designs using the french flag colours – blue, white, and red. You can also promote discounts or free shipping deals to encourage clients to purchase products.

Plan ahead your content marketing strategy and advertising campaigns for one of the most awaited events of the year in the French capital. Ensure you’re offering themed promotions to make your brand stand out! 

Leverage existing holidays and events to keep your marketing calendar relevant throughout the year. Not only main holidays like Christmas and Black Friday offer sales opportunities but numerous other events all year round can be an important source of revenue and interaction with your audience. Do you need help planning your 2022 campaigns and communication strategy? Contact us now! For more tips on engaging with your audience, you can check out our Italy marketing calendar, UK marketing calendar, Spain marketing calendar, and Germany marketing calendar.



360-degree digital marketing agency