Google Ads have announced that advertisers can now use dashboards at the manager account level, this allows advertisers to see performance across multiple accounts. Previously, dashboards were only able to pull in data from individual accounts, making it difficult to discover potential opportunities and problems across multiple accounts.
How Do I Access It?
You just need to go to the Reports menu of your Google Ads manager account and click on Dashboards to get started.
New Additional Updates from Google Ads
In additional to launching Manager Account dashboards, Google has also introduced other improvements to make your dashboards faster and easier to use:
Why is this Important?
As dashboards previously only showed data from individual accounts, this change should make it easier to discover potential opportunities or issues at a higher level, across multiple accounts. This will be beneficial for marketers who manage paid accounts for franchises or multiple brands within a business, as it gives a high-level, aggregate view of Google Ads performance, costs, and other key metrics.
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