Google recently updated its property from Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The new Google Analytics 4 property can scale with your business and measure across devices and platforms. According to McKinsey, data-driven organizations are 6x as likely to retain customers and 19x more likely to be profitable.
Compared to the previous Universal analytics, 5 major changes were made:
1. Simplified reporting:
2. Unlimited cross-device and cross-platform reporting:
3. Event-based data model:
4. Integrated Reporting
The new GA4 integrated reporting is optimized to handle various data streams, thus enabling your business to de-duplicate users that access your website from different devices. This allows to obtain a clearer view of the user journey on several devices.
5. New Overview Reports
Google Analytics 4 properties also offer new overview reports, covering single insights into your business. Examples of these reports include:
With the new analysis techniques offered by Google Analytics 4, you can focus on the specific insights you’re interested in and export custom data sets. Examples of analysis techniques include:
How to Set Up your Google Analytics 4 Property?
Instead of deleting your old UA property, we recommend utilizing it in tandem with the new GA4 property, to take advantage of the new and upcoming features. In Google Analytics 4 properties you can then set up a data stream for each platform with which your users interact and engage with your website. After setting up your property, ensure that data has started reporting by logging into your Google Analytics account and opening your Google Analytics 4 property.
Are you interested in adding a Google Analytics 4 property to your account to make better business decisions based on your digital analytics data? Contact us now! If you want to learn more about other data analytics services we offer, check out our Data Analytics service page.