Google announced on the 25th May that they have released their core update for Google Search, with it taking around 1-2 weeks to fully roll out. It’s a global update impacting all regions in all languages, and all types of content including Google Discover, featured snippets, and more. It has been six months since the last Google core update, which rolled out in November 2021.
Google’s Public Liaison for Search has noted that changes to site performance in search results are to be expected:
“Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform…”
We discuss why this is important and what you need to do if you have been affected to recover.
Broad core updates are significant changes to Google’s algorithm to improve search overall and keep up-to-date with the changing nature of the web. They’re designed to make the search results more relevant for users. Google usually makes changes on a daily basis, however, these aren’t usually noticeable but help them to continually improve their search results. However, they will explain when they have made specific changes, like when they updated their product review ranking earlier this year.
Google announces broad core updates several times a year, and the reason they confirm when they are released is because they usually produce widely significant changes. Some websites may notice gains or drops during them, however, if you’ve noticed a drop this doesn’t mean there’s anything wrong with your pages.
Some marketers in the industry have already started noticing fluctuations in different niches, however, it’s still too early to truly understand the impact.
Firstly, we would recommend keeping an eye on your performance over the next couple of days to see if you notice any significant changes. If it looks like you have experienced a drop due to the update, don’t make changes straight away as it could make things worse. It’s better to wait before making any changes.
Even though it’s recommended that you don’t try to ‘fix’ any of your pages that have been impacted, as pages that drop after a core update doesn’t have anything wrong to fix, Google recommends focusing on content and asking yourself the following questions which have been provided directly from Google:
Content and quality questions
Presentation and production questions
At the moment we don’t know the exact impact this will have as it’s too early to start assessing this, however, we will be looking at the data and keep you updated with our findings. When we have more data, we will be able to understand the impact and advise further.
At GA Agency, our international team can help you develop your marketing strategies and mitigate any issues around Google updates that might impact your website. Contact us to find out more about our marketing services including SEO consulting, copywriting and PPC.