Google’s Search Algorithm Update: Improved Quality of Product Reviews

25 March 2022

Google regularly make changes and update their ranking systems, improving them further for users to ensure they’re working their best. This week they announced they were updating their product review ranking, as they received a lot of feedback that people prefer detailed reviews with evidence of the products actually being tested.

As explained by Google, this latest update will ensure that product reviews in Search meet specific criteria, such as:

  • Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
  • Come from people who have actually used the products, and show what the product is physically like or how it’s used
  • Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
  • Cover comparable products, or explain 

This update will be rolled out over the next few weeks and have warned that it could impact the rankings for English-language product reviews across many websites. They will be expanding these updates beyond English, however have not yet given any indication of when this will be happening.

As high quality product reviews are becoming increasingly important, Google has published an article on how to write high quality product reviews, helping potential customers discover your product reviews in Google Search and other Google platforms. Their main aim is to help users find trustworthy and reliable advice, to guide them in their decision making.

At GA Agency, our multilingual team can help you develop your marketing strategies and mitigate any issues around Google updates that might impact your website. Contact us to find out more about our marketing services including SEO consulting, copywriting and media buy.

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