Google announced new ad tools at its Google Marketing Live event on the 24th May 2022 including new Insights reports, updates to Max Performance campaigns, mobile-first formats for responsive display ads, improved analytics, and more. We’ve recapped the key points that are important to take away from the event so you can improve your paid media campaigns with Google.
Discover is a feed curated by Google which delivers personalised content for the user, based on the type of content they enjoy. Google is adding new video options for Discover feeds to offer more engaging and compelling ad experiences, which can help to increase brand engagement.
To improve targeting and contextual understanding, Google has announced three new types of Insights:
They have also announced three new reports that they will be rolling out:
Last year Performance Max was launched to all advertisers to help achieve better results, during the Google Marketing Live event they announced several updates to improve this further and drive better results.
In order to improve ad relevance, Google will be rolling out automatically created assets for responsive search ads. If you use this tool, assets will be automatically created based on content from your existing ads and landing pages. This will allow you to generate more relevant ads, as it will display the best performing combination of automatically created assets.
Google is expanding its optimisation score to cover every campaign type for advertisers which will allow advertisers to prioritise the most impactful changes, this will be available globally.
The introduction of new, mobile-first layouts for responsive display ads will allow advertisers to showcase their brand on full-screen portrait ad inventory. Additionally, scrollable ads and videos based on your product feed are being introduced for a more engaging shopping experience.
There were a lot of new announcements from the Google Marketing Live event, here are a couple of additional updates that Google will be rolling out this year:
If you would like professional assistance with your paid media campaigns, our international and multilingual team at GA Agency can help. We offer a range of services and manage paid media campaigns for our clients on different platforms such as Google, Facebook, Instagram, YouTube and LinkedIn. Contact us to see how we can work with you as a strategic partner.