Marketing Calendar 2022: Plan Your Posts Around These 17 Italian Holidays & Events

21 February 2022

Engage your audience and increase your online visibility by planning, scheduling, and organising ahead of your marketing calendar. To give you a clear view of the upcoming holidays and events, GA Agency made sure to research the most important sales and shopping events, as well as cultural and national holidays of 2022 across Italy, and summarise them in one blog post to help you prepare a marketing strategy for the whole year. The earlier you start planning your content strategy and defining your priorities, the earlier you can adapt your communication strategies to engage at best with your target audience. 

  • 22nd – 28th February – Milan Fashion Week
  • 17th April – Easter Sunday
  • 18th April – Easter Monday, Pasquetta 
  • 22nd April – Earth Day
  • 25th April – Liberation Day
  • 1st May – Primo Maggio
  • 8th May – Mother’s day
  • 2nd June – Festa Della Repubblica
  • 18th June – Amazon Prime Day (Predicted)
  • 15th August – Ferragosto, Feast of Assumption
  • 31st October – Halloween
  • 1st November – All Saints’ Day
  • 25th November – Black Friday
  • 28th November – Cyber Monday
  • 8th December – Feast of Immaculate Conception
  • 24th December – Christmas Eve
  • 25th December – Christmas Day
  • 26th December – St. Stephen’s Day 

Don’t forget about these national holidays and shopping events, which can help boost your sales:

22nd – 28th February, Milan Fashion Week:

Although the exact date has yet to be defined, get ready for one of the trendiest and most international weeks of the year. In a period in which fashion models, fashion enthusiasts, and designers come from all around the world, ensure your brand stands out from the competition.  

17th/18th April, Easter – Domenica delle Palme Pasqua e Pasquetta:

Start your Easter promotions on the Sunday preceding Easter. Most people take advantage of the Easter weekend to travel, plan day trips, or celebrate with their close ones. Although this year will be a little different, ensure your marketing efforts are directed to this holiday by offering fun games, creative designs, and Easter-themed promotions.  

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25th April – Liberation Day:

On this date, Italians commemorate the end of the Fascist regime and the liberation from the Nazi occupations thanks to the Resistance in Italy. This national holiday is celebrated with parades and marches throughout the main cities. Take advantage of this event to get in touch with your clients through social media and email newsletters

Amazon Prime Day:

Although the exact date has yet to be announced, don’t miss out on one of the biggest Amazon events of the year. For two days, Prime Members will have great deals that consumers won’t want to miss out on. Ensure your online business is prepared to market products and provide fast delivery to ensure a great customer experience. 

September – Milan’s Fashion Week:

Although the exact date has yet to be defined, get ready for one of the trendiest and most international weeks of the year. In a period in which fashion models, fashion enthusiasts, and designers come from all around the world, ensure your brand stands out from the competition.  

Now that you know what dates and events you shouldn’t miss out on, you can go ahead and create your own, well-defined content marketing strategy. Work on your blog and social media content and create targeted campaigns to increase your audience reach through event and holiday specific offers and promotions

Do you want help creating the optimal digital marketing strategy for these events? Contact us!

GA AGENCY

360-degree digital marketing agency