As of now, factors contributing to the evaluation include mobile-friendliness, HTTPS, safe browsing, and intrusive interstitials:
Besides taking into account the above-mentioned factors, Google is also updating its Core Web Vital metrics, which can be analyzed and reviewed on Google Search Console.
What are the Core Web Vitals?
Google’s Core Web Vitals focus on page loading speed, the main page’s content download and interaction time; interactivity, defined as the time between the users’ first interaction with the page and the registration of that interaction; and visual stability, which looks to prevent unnecessary movement on the page (source). More on each below:
Google is also suggesting adding icons in the search results to indicate the experience of the website page. If you are doing well in UX and results are high, this algorithm update can considerably increase your click-through rates, although it might severely limit them if the performance is lower than that of your competitors.
As search results are slowly evolving into search experience, Google’s page experience update aims to increase user experience’s efficiency. New interactive rich-media experiences such as videos, questions & answers, voice search, and interactive carousels demonstrate the evolution of the search engine’s result page and rapidly-changing digital trends.
Mobile-friendliness, fast and high-quality content and a strong focus on user experience will thus cover an increasingly important role for businesses. Websites and mobile applications will need to adapt by ensuring web pages send strong signals to Google. The latest page experience article from Google provides further insight to understand how the new ranking algorithm will affect search results.
Google is also expected to roll out shortly the SMITH algorithm, which has shown to outperform its predecessor Google BERT, currently in use, by better understanding long content. Read our latest blog article on the Google SMITH algorithm update.
Until the Google algorithm update is rolled out, it is hard to fully determine its impact, as well as how much weight each of these factors is going to have. However, it is clear that the Google update will impact website rankings.
Hence, here are some tips to avoid being left behind and lose website traffic due to the update:
If you have any questions about new algorithm updates or would like to get our help in preparing your website strategy, conducting an SEO audit and ensuring your website is ready for the algorithm roll out then do reach out to us and we will be happy to assist you with our SEO Consulting services!