The evolution of the internet and the online world have made information more accessible than ever, giving a strong reason to provide customers with high-quality and engaging content through SEO copywriting.
According to a Microsoft study, consumers’ average attention span has decreased from 12 seconds in the 2000s to 8 seconds; a reduction caused primarily by information overload.
Due to all the stimuli and activities requiring our attention, we are now used to focusing for a short period. Thus, it is crucial to grab your readers’ attention in the first lines of your text through engaging headlines and visuals.
Headlines are the first contact that customers have with your brand and should compel them to keep reading. Combined with SEO content writing, your page will not only convert but also bring in new visitors.
Harnessing the power of good SEO copywriting can help enhance your business’ profitability and increase your ROI by convincing your target audience about your products or services’ added value and benefits. Quality website copywriting should keep your readers’ interest by explaining how your brand fulfills their needs and requirements. SEO copywriting is a cost-effective way to drive in new customers and help maintain old ones, as well as drive attention and engagement to your website.
Quality copywriting can be implemented in the following ways, amongst others, to improve your brand visibility and outreach:
In conclusion, an engaging copywriting strategy, combined with other marketing tools and digital advertising, is an optimal way to convert readers into loyal customers and further grow your business.