Tag: SEO

How to Make images SEO Friendly | Find out With our Guide

The correct optimization of Images is a very important element for SEO. This aspect is often underestimated, although images can certainly help your page rank higher in search engines and they have an influence on the purchase decisions of users.

If you are looking to increase the organic visibility of your website through the SEO optimization of images, you are in the right place.

In this guide, you will find out what is image optimization in SEO and it can help you in increasing traffic to your website through images as well as in improving the user experience and the usability of your web pages.

What is an ALT Tag and How Important is it for SEO

An ALT tag, also known as an “alt attribute” is used in HTML language to describe an image and its use in a web page. ALT tags are important for SEO because they are the first element that is detected by search engines when trying to identify the content of images on a website. It is very important to have well-written ALT attributes and to make sure that they include specific keywords relevant to the topic that they display. 

Additionally, they are very important for the website accessibility of visually impaired users, who browse the internet with the aid of screen readers.

How to Create a URL for an Image Optimized for SEO

To optimize the images on your website for search engines, it is important to name your image URL so that it describes the content of the image. Usually, when uploading images to a website, a generic URL is generated, which does not help search engines in understanding the topic and content of it. To make your image more SEO friendly, rename its URL with a clear, descriptive text

You can create an optimized image URL by changing it in your content management system or by simply renaming an image before uploading it.

How to Optimize Images for Website Speed: Compression and Defer Offscreen

The most important factor when you are trying to speed up image loading on your website is size. Image size is very important because it can increase your site loading speed, causing a higher bounce rate, meaning that more people will leave your website before it is showing content. As a rule of thumb, try to keep the size of your images below 100kb.

If your webpage has a lot of images and the loading speed does not improve by reducing the size, there is another way to improve. You can set-up your webpage so that only the content and images that are on-screen are loaded, instead of the whole page. This optimization can have a great impact on usability and loading speed, especially on mobile devices.

The Best Image Format for SEO

The image format is very important when optimizing your website images and there are mainly two factors to keep in mind when selecting the best image format for SEO: size and quality. Ideally, you should try to keep the size of your images as low as possible. But, on the other hand, having high-quality images is key to a good user experience. The best image format which includes both high quality and a low size is the .jpg format, as it is also compatible with all browsers.

Title Text and Image Caption: are They Important for SEO?

In addition to adding ALT tags to your images, you can add a title and a caption. These fields are not important for SEO as they do not impact the searchability of your images. 

Why is it important then? It is good for the user experience. When users hover on the image with their mouse, they can view a title and caption of the image, that can help them get an idea of what the topic of the page is. You can add these fields to images in your content management system.

How to Create Image Sitemap.xml 

Image sitemaps are very useful as they show search engines all the images that appear on your web pages in a summarized file so that it is able to scan them and give priority to your main images. This can also enable your images to be found through Google Images, bringing more traffic to your website when people search the topic of your image. 

To create your image sitemap for SEO, you can use any image xml sitemap generator.

Last but not least: choose a relevant image

Part of the image optimization in SEO is in the choice images which are relevant to the topic of a web page. Search engines are able to detect what an image shows, so choosing descriptive, high-quality images is very important as well.

Example of Image optimization for SEO

To make it easier for you to understand how image optimization actually works for SEO, we will use the image below, from our SEO Consulting service page as an example.

ALT Tag: seo consulting 

File Name: /seo-consulting-agency

Format: /seo-consulting-agency.jpg

Are you interested in learning more about how you can grow your business and increase the traffic to your website with Search Engine Optimization?
Contact Us or visit our SEO Consulting page to learn more about how we help our clients with SEO. 

 

Google Discover Update: Are Expertise, Authoritativeness and Trustworthiness Ranking Factors?

Google has recently released an update saying: “We have updated our publisher’s support content related to Discover, including guidance around article titles, enabling large high-quality images, and having timely, engaging content”. One of the most interesting areas of the update is the section added on E-A-T for the YMYL topics. Historically, Google has said E-A-T is not a ranking factor but appears to be now. First, let’s start with untangling Discover, E-A-T and YMYL acronyms. 

What is Google Discover?

Google Discover is a way to explore new information and content relevant to a user’s interests that is based on historical Web & App browsing activity. 

What is E-A-T?

E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers when evaluating websites. Google Updates are also used to bake aspects of E-A-T into Google’s search algorithm.

Surely, any website could benefit from a certain amount of expertise, authoritativeness, and trustworthiness. However, there are some industries and topics in particular for which Google devotes special attention in the Quality Rater Guidelines, like the “YMYL topics”.

What are YMYL topics? 

“YMYL is how Google describes search queries in the “Your Money or Your Life” category. Google applies heightened quality standards to these keywords because false information could have disastrous consequences for a user’s health, finances, happiness, or safety.”

The Google’s Quality Rater Guidelines pay distinctive attention to YMYL topics like Health, Finance, News, or Science. For this type of content is important to always understand “the true purpose of the page”. Thus, E-A-T can be probably considered a ranking factor for websites with such content, as low-quality content and an untrustworthy looking page will likely lead to the site being downgraded.

The page content must demonstrate expertise.

The Quality Rater Guidelines make it clear that Google pays close attention to sensitive YMYL topics when evaluating the search results.

Returning to Discover Update, the new section in the help document argues:

“Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.”

In 2019, Google said they don’t have an E-A-T score. In early 2020, Google said its systems don’t look for E-A-T but later in 2020, and now with Discover Update, Google said it hopes its system does align with E-A-T…

So the original question on whether “Is E-A-T a ranking factor or not? And how it influences the search result”, is still valid and now also for Discover.

What does this mean for your business? 

If your business is in the YMYL category, in order to rank higher on target keywords, do consider the E-A-T and Quality Rater Guidelines. Content will continue to be the lifeblood of SEO, at all levels, including Discover. As such, it’s important to create content that’s interesting and useful (E-A-T).

Are you interested to learn how we can help your business improve E-A-T and Google Rankings?

Read our SEO Consulting and Content Marketing service pages here and Contact Us to arrange a free initial consultation. 

GA Agency Announces Contract Renewal with CASAVO for SEO Services

LONDON (December, 21 2019)

GA Agency, a London based 360-degree boutique digital agency, discloses renewing the contract with client Casavo for 2020 SEO services

The fast-growing start-up is known as the number one instant buyer within the property industry and has recently received a capital funding of 50 million euros from investors. 

With their new capital resources, Casavo will expand into new markets within Italy and throughout Southern Europe. GA will be partnering with Casavo and work on their SEO optimization and consulting

Noemi Pirazzoli, from the digital marketing team in Casavo, says “Working together with GA has been more than a pleasure: they are a very reliable partner and always available to solve our doubts. We’re very happy to keep on collaborating with them in 2020.”

Guido Ampollini, the founder of GA Agency, says “We are really happy to continue the collaboration with one of the most successful and innovative start-ups in the European market. It’s a pleasure for us to work with Casavo’s team, rich in young talents.” 

Google’s September Core Update is pushing website owners and brands to create more unique and relevant content

What is new? 

Google Core update in October on its algorithm and underlying hardware is changing its BERT natural language processing (NLP) model, making it an integral part of their algorithm. BERT, the transfer learning technique, allows Google to better understand written language through searches and improving its understanding of context. Rather than analyzing text words one by one, BERT models are now able to integrate the entire context of a page or text. This change in search is the largest one yet in the history of search and will be useful in understanding the intention users put behind search queries. Pages will be ranked differently accordingly, either lowering or increasing their score. On average, we see SEMrush Sensor SERP volatility scores shifting from 3.6 to 5.3/10 on desktop, and 3.9/10 to 5.5/10 on mobile among all websites in the UK. 

How does this impact businesses? 

The Google algorithm has become more sophisticated and learned to better understand website content and take context into consideration and as such to score website ranking better. As such, websites that match the updates have experienced good uplift and the ones without having lost their positions.

So what does this mean for your business or advertisers? Typically, websites will be affected based on content, trustworthiness and correct information. Essentially, websites that include content that affects health, safety, financial stability, including online shopping websites. Google announced its BERT update affects about 10% of search queries, thus recommending to focus on the quality of content and writing for your target to remain vital for SEO ranking and avoid potential plummeting of rank scores. 

Digital agencies as GAE agency have been adjusting their content marketing strategies and activities based on such changes in order to rank our clients’ website higher on Google. 

Overall, businesses must keep the quality of website content in mind more than ever before in order to rank higher on Google and remain relevant for the users.

GA AGENCY

360-degree digital marketing agency