The first thing to consider when mapping out your marketing strategy is the events and seasons that will affect your business. That’s why it is vital for you to plan campaigns well in advance and proactively engage with customers on dates that matter, rather than just reacting to them. Make sure you are not only thinking of the shopping events of the year, but any other events that may impact your target markets like national holidays, cultural traditions, conferences, trade shows, or even weather conditions.
It is important to start planning your content marketing strategy to boost your online presence and engage with your potential customers. Here are the main shopping and local events of the year you should be on the lookout for:
When it comes to e-commerce it’s important not to miss out on holiday shopping seasons. Here are other shopping holidays you should be prepared for:
Brace yourself for some of the biggest sales events of the year. Make sure you can ensure fast delivery, that your discounts are better than competitors, and that your digital marketing strategy and campaigns are well-prepared ahead of time.
Don’t forget about the most important cultural and national British holidays! Find a shortlist with tips to maximize your marketing efforts:
This year in the UK we have a very special event, Her Majesty The Queen will become the first British Monarch to celebrate a Platinum Jubilee after 70 years of service. This is an opportunity to market your products creatively and boost your sales. Create promotions and use social media to make your customers aware of deals. You can pick the right design by using the UK’s typical flag colors – red, blue, and white.
Bonfire night is celebrated every year across the country with fireworks, bonfires, and toffee apples. On this date, the British celebrate the failed attempt of the Gunpowder plot, aimed at blowing up the British government in 1605. Guy Fawkes, a member of the plot, is represented as a dummy man made out of newspapers and clothes which gets lit up during the ceremony. You can celebrate this holiday with your customers through social media posts, themed campaigns, or giveaways.
Black Friday has grown from a small event into a global phenomenon. IIn the UK, the biggest online shopping day has been Cyber Monday for the past couple of years.. We recommend creating newsletter and social media campaigns, teasing some of the deals in advance of these dates to create excitement for your loyal customers.
Boxing Day is defined as the UK’s largest online retail day! Target the customers who are looking for last-minute gift ideas and provide them with great discounts and promotions. We recommend sending out email newsletters with strong CTAs and examples of discounted products to encourage your loyal customers to make purchases.
Now that you have a clear overview of the upcoming sale events, you can create a tailored content strategy to interact with your clients through promotions, offers, and campaigns!
Want to learn more about how GA Agency can support you in the creation of a seamless digital strategy? Contact us!