When creating a marketing strategy, it’s important to consider all the events and holidays that have an impact on your business. It’s essential to plan for the whole year ahead and proactively engage with customers on the most important dates. It’s not just shopping events that are important to focus on, but also national holidays and traditions.
The sooner you start planning your content marketing strategy, the better prepared you will be when these events come around. These are the main shopping dates and holidays in 2023 that you should be on the lookout for:
In regards to e-commerce, it’s important to not miss out on the biggest holiday shopping seasons. These are the main shopping holidays that you should be prepared for:
Black Friday originally started as a small event and has become a global phenomenon. If you’re an international brand you can target consumers all over the world on this day. It’s one of the major shopping days in the US and is the first opportunity for consumers to start taking their Christmas shopping seriously. Over the past couple of years, brands have been teasing some of their deals to customers a week in advance preparing them for the deals, encouraging newsletter signups and creating a sense of excitement.
Super Saturday, otherwise known as Panic Saturday is one of the biggest and busiest shopping days of the year. It’s usually last Saturday before Christmas so is a great time to do your last Christmas promotions and offer incentives such as free shipping.
What makes Boxing Day different is that it’s the perfect opportunity for people to buy gifts for themselves, therefore you want to change the way you advertise these offers. Don’t just plan for your consumers, but also the competition as you want to out-perform them, giving people a reason to purchase from you and not your competitors.
Now that you have a clear overview of the upcoming holidays in the US, you can create a tailored content strategy to interact with your clients through campaigns, offers and promotions.
Want to learn more about how GA Agency can support you in the creation of a seamless digital strategy? Contact us!