Increasing International Brand Awareness To +2.5 Million Reach
GA Agency and CHILI have been working together since 2017. The hot new movies-on-demand service from Italy was expanding its presence and brand awareness in the U.K. One of the key elements of the wider strategy was using Influencer Marketing to increase awareness and also helped with user generated content that was later used in their own channels, showing the latest movies available.
To achieve their goal, CHILI partnered with GA Agency. Over the time period of 5 months, GA Agency worked on selecting committed and authentic micro, mid and macro influencers that could organically form a minimum of 400K reach per campaign.
Total Reach
Downloads
The Challenge
Increase Presence & Brand Awareness
GA Agency and CHILI have been working together since 2017. The hot new movies-on-demand service from Italy was expanding its presence and brand awareness in the UK.
Influencer Marketing
One of the key elements of the wider strategy was using Influencer Marketing to increase awareness and also helped with user generated content that was later used in their own channels, showing the latest movies available.
Organically Reach 400K Reach Per Campaign
To achieve their goal, CHILI partnered with GA Agency. Over the time period of 5 months, GA Agency worked on selecting committed and authentic micro, mid and macro influencers that could organically form a minimum of 400K reach per campaign.
Our Approach
Influencers with artistic profiles were selected and asked to dress up or re-create a scene from their favourite movie available on demand on Chili. The open creativity received high interest from influencers, with hundreds interested to participate.
In total, 16 influencers were chosen and activated based on engagement and creativity selection criteria in the UK market on Instagram.
Results
2.5
M
Total Reach
5 campaigns were run based on a strict selection. The campaign was a success with a total reach of over 2.5 millions people.
1000
X
Downloads
We achieved incredible results with an increase of 1000x downloads from people wanting to use their on-demand streaming services.
7.5% Average Engagement
Average engagement rate is between 1% – 3.5%, the average engagement we achieved was 7.5% which is a very high engagement rate.
16% Follower Uplift
We achieved a 16% follower uplift on their social media channels.
