LOCAL SEO CASE STUDY
Molteni&C began its collaboration with GA in 2016 focusing mainly in SEO consulting. The agency supports the client with SEO services covering technical SEO, on-page SEO and overall digital marketing consulting. In 2019 we started a new project focusing on improving visibility, traffic and branding of the 20 Molteni&c stores worldwide through SEO local on Google My Business platform. GA is working on 2O2O integration through setting up the local SEO and ultimately increasing traffic to store and online engagement.
GA team created 20 Store Locations on Google My Business, uploading all the information, in the following months we continued with optimisation of the store information adding detailed information about each store.
Secondary categories to intercept generic keywords
Meta Description focusing on the kind of business
Logo and cover (this last to be added for all stores in the next days)
Redemption of other 5 store locations managed by others
Creation of product sheets
Product reviews management
Creation of product sheets with:
Title and meta description
Long and detailed description
Link to website product page
The YOY results since optimising the stores are showing significant performance improvements with total impressions up +110%, increase in phone calls, website visits and discovery views.
The results of our work: YoY total improvement for 20 stores globally since optimisations: +78% increase in total impressions and 36% in actions:
+78% ↑ Total Search Impressions YOY
+71% ↑ Increase in Nr of Phone Calls
+56% ↑ Increase in Website Visits
+110% ↑ Increase in Discovery/ Ubranded Views
+82% ↑ Direct Views / Branded Searches
+78% ↑ Photo Views (Merchant)
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