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As social media continues to evolve, paid social advertising is also likely to continue to grow in effectiveness as a marketing tool in the future.
Nowadays, 60% of users on the internet start their shopping journey online. With the upcoming changes in the ecommerce space such as increasing data privacy
Google has been taking steps to adapt to the ever-changing landscape of data privacy while ensuring valuable insights can still be extracted. In line with
Advertising has been evolving throughout the years, with new platforms on the rise and the continuous addition of new technologies and features to existing platforms.
As the month of love approaches, it’s pivotal that your business and marketing strategy are prepared to fight with competitors for visibility on the crowded
Google Analytics is one of the main tools that marketers use to measure and analyse how people interact with your website, and it is widely
Google has announced new search features aimed at bringing search to more users in more helpful ways. The new features include upgrades to Google Lens
Google has announced that they are going to start sunsetting similar audiences in 2023 as a result of ongoing developments around protecting user privacy, starting
Even though Black Friday was a success overall, there were many challenges and issues that retailers faced in 2021 stunting their success. We dive deeper
Started in 2009 by Alibaba, this annual event is the biggest shopping event globally with over $139 billion in sales in 2021, breaking yet another
