Blog Articles

READ THE LATEST NEWS

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

New Google Analytics 4 Property: 5 Major Changes Made & Advantages of Using It

Google recently updated its property from the one we’re used to, Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The

How to Increase Conversion Rate

Conversion rate optimization (CRO) is the process of increasing the percentage of users who take action on your website, whether this includes watching a video,

How Can SEO Copywriting Accelerate Your Business’ Growth?

The evolution of the internet and the online world have made information more accessible than ever, giving a strong reason why to provide customers with

Top 5 Benefits of Google Tag Manager

Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customers’ needs and interactions with your website. A useful

What Is Technical SEO and Why Is It Important

Technical SEO is the set of activities and optimizations that you can implement to make your website more comprehensible for search engines when they crawl

How Will the New Google Core Update Influence Your Website Ranking?

On December 3rd, 2020 Google’s new algorithm update rolled out, a global core update that is released every few months by the tech giant. Although

How to Make images SEO Friendly | Find out With our Guide

The correct optimization of Images is a very important element for SEO. This aspect is often underestimated, although images can certainly help your page rank

How Can Remarketing Help to Recover Abandoned Carts?

A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate is 70%, which means

Google Adds Relevant Knowledge Graph Facts to Image Search

Google has launched a new update to Image Search, that is supposed to show more information about the pictures that users are searching for.

Digital Marketing Plan Checklist

In order to successfully launch a digital marketing project, there are several requirements from the client depending on the channels and placements used. For any