SEO CONSULTING. GOOGLE ADS.
In 2020, Anti-Do-To launched as an activist brand that aims to create and inspire change through concrete action that goes beyond offering a core fashion collection and a forthcoming series of collaborations with designers, creatives, collectives and other like-minded brands.
Therefore, the company is a benefit or B Corporation and fashion social activism brand that invests 50% of its profits in social causes. This is because the organization’s goal is dedicated to prioritizing positive impact projects that benefit society and the environment over merely generating profits. Anti-Do-Tos manifesto below:
“WE ACT TO PROTECT THE PLANET, TO FOSTER INCLUSION,
ADVANCING FREEDOM, EQUITY AND SELF-EXPRESSION, TO CHAMPION A HEALTHY MIND, BODY AND SOUL, TO MAKE AN IMPACT ON OUR COMMUNITIES.
WE ACT FOR CHANGE. WE ARE ANTI-DO-TO.”
All products are made from natural materials grown sustainably without toxic chemicals, such as high-quality organic cotton.
By purchasing Anti-Do-Tos products, such as unisex hoodies, sweatshirts, t-shirts, long-sleeves, sweatpants, baseball caps and beanies, consumers are supporting the social impact projects and “wearing the change”.
The aim of the collaboration is to help the Anti-Do-To brand improve its organic search visibility, increase brand awareness and conversions globally through the network reach of Google ads.