KARL LAGERFELD

GERMAN FASHION HOUSE

Services Provided

SEO CONSULTING: ON-PAGE, TECHNICAL AND LOCAL.

The Client

KARL is a German fashion house that combines Parisian-inspired styles with an effortless, rock-chic ease. Fashion icon Karl Lagerfeld was one of the most celebrated designers of the 21st century. He was renowned for his relevant approach to style and a curated vision that balanced classic and contemporary influences. “I design like I breathe,” he said of his artistic process, “you don’t ask to breathe — it just happens.”

KARL has 100 monobrand points of sale around the world, including key locations in Paris, New York, Moscow, London, Dubai and Shanghai. The global flagship store on KARL.COM reaches 96 countries.

The Service

GA was contracted by KARL to enhance their SEO capabilities.

Through SEO Consulting, GA improved the organic search ranking to increase visibility and drive more traffic to the website. In addition, GA has worked on the client’s local SEO capabilities through Google My Business to drive more qualified traffic to stores.

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