SEO CONSULTING. MEDIA BUY.
Florence-based Pineider was founded in 1774 by Francesco Pineider, member of an exceptional heritage and creator of the prestigious brand known today for handmade stationery, leather and writing instruments. Their most popular offering is bespoke stationery, including personalized business cards or letterheads, which allows customers to customize products according to their liking. Pineider still uses traditional methods to produce its sophisticated and renowned products, which are sold in selected retailers worldwide. During the digital age, Pineider does not only sell papers and pens, but most of all the tools necessary to write your story, safeguard the past, traditions and memories, preserving the beauty of a time that has gone and cannot be replicated. Almost 3 centuries after the opening of the signature store in the center of Florence, the Pineider brand can still be purchased in the prestigious store, as well as other flagship shops in Rome and Milan.
GA Agency was contracted by Pineider in October 2020 to increase brand awareness as well as to drive traffic and conversions to the Pineider website. The services provided include digital marketing strategy, SEO consulting, Google Ads (including Shopping, Display, Remarketing and Text Ads, Analytics and reporting) and analytics services. Following both paid and organic channels gives GA Agency a complete overview of Pineider’s online performance, thus making it possible to define an effective and impactful marketing strategy. By working closely together, the team is able to understand and evaluate how every SEO optimization activity or Google Ads campaign affects traffic and revenue on every channel.