At GA Agency we are going through a period of rapid expansion, and we’re excited to announce that we have hired Dan Wood as SEO Director who will be a key stakeholder in the business.
We have asked Dan a couple of questions so you can get to know him better about his background, where he sees SEO heading in the future, the biggest lesson he has learnt in his career, and the opportunity he sees at GA Agency that made him join the team.
What is your background?
“My background is a pretty even split between client-side SEO roles and agency-side SEO roles. Because of this, I can understand the different pressures and expectations on both sides of the client-agency relationship. And in turn, this helps me to build great working relationships and deliver excellent service.
I’ve worked in Technical SEO roles, SEO Content roles and SEO consultancy. Most recently, I worked at McCann in Bristol where I was lucky enough to work alongside some amazing people and great clients. The portfolio of clients I worked with included FMCG brands, e-commerce, automotive and B2B. The broad range of clients also had very different KPIs from purely top of funnel awareness through to CVR optimisation, all of which demanded unique SEO strategies.”
What interests you about SEO?
“The most interesting thing about SEO is that it covers so much. From solving complex technical issues with large-scale websites to highly creative and engaging Digital PR campaigns, it is an incredibly broad marketing service. For that reason, it’s never boring. You can specialise in certain areas, or have a broader overview of each.”
How do you see SEO evolving in the future?
“The SERP will continue to evolve and become more interactive with a greater number of SERP features and less traditional organic links. That doesn’t necessarily mean there will be less opportunity for SEO success. But the research required to target the right keywords will become more complex. To meaningfully cut through, it will be vital for brands to have very focused SEO strategies over several years, rather than looking for quick wins.
What’s the biggest lesson you have learnt in your career so far?
“To always believe that your best piece of work is your next piece of work. Celebrate your successes and then discover how you can do it better next time. You should always be striving to learn and to improve your skills. If you have that attitude, you’ll always succeed.”
Why did you join GA Agency?
“The biggest thing that appealed to me about GA Agency was the International SEO setup. To have such a diverse team of SEO specialists who understand the language and culture of each market our clients are targeting is incredibly rare in the SEO world. From what I’ve seen so far, I don’t think there’s a better agency for any business looking to increase their organic performance across multiple international markets.
In terms of what I can bring, the most important thing is to help the team achieve great things. I’ve already been so impressed by everyone I’ve met, so if I can help the team to continually improve our service for our clients then the future will be bright for the agency.”
GA Agency is expanding their team internationally and are hiring for several new positions which you can find on our careers page. We’re committed to offering our clients a higher degree of service, offering the best SEO strategies and campaigns in the industry.
