How to Increase Domain Authority in 2024: An Ultimate Guide

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Thinking about improving rankings and enhancing your website’s domain authority? No need to look any further!

This guide will walk you through the steps to increase your site’s credibility and unlock the full potential of your SEO strategies. We’ll simplify this mysterious term and offer practical ways to enhance it.

Get ready to elevate your site’s visibility and watch your rankings soar!

What is Domain Authority?

Domain authority (DA) is a score created by Moz.com that shows how well a website is expected to rank in search engine result pages (SERPs).

The search engine ranking factor makes statements about the relevance of a website for a specific topic or industry and its associated ranking in the organic search of a search engine. It indicates the strength of a website’s credibility in this area. Domain authority is based on various evaluation factors, with the quantity and quality of inbound links being the most relevant.

The ranking system is based on an algorithm and uses a scale from 1 to 100, with higher scores meaning a greater likelihood of ranking. Grasping its complexities and applying the right strategies can significantly boost your online presence and overall success.

This guide will explore the core of domain authority, unveiling practical steps to elevate it.

Understanding Domain Authority

First, we need to look at the meaning and difference between domain and page authority. The two subjects can likely be confused with each other, and the chances are you’ll encounter both along your SEO journey.

The simple difference between domain authority and page authority is that PA describes the authority for only a specific page on your website, while DA is the metric that shows how trustworthy your whole website might be and, as mentioned above, how likely it will rank.

The higher the value of the domain authority, the more difficult it will be to increase it further. For newer websites that have only been online for a year, DA can increase quickly from 0 to 10.

After that, reaching a value of 20 is more difficult, as this increase requires more work. For more improvements, the website needs ongoing updates, especially around increasing backlinks.

Therefore, increasing your domain authority without putting great effort into it is not that easy. Only by constantly optimising your website’s SEO over a longer period of time can a website.

What is Good Domain Authority?

A good DA score depends on how it compares to your competitors. Let’s suppose your competitor’s domain authority score is 60. Your DA score should be on the same level or at least within a specific range to match.

Boosting your DA to 60 is more challenging than reaching a competitor’s score of 30. It’s easier to catch up to and even outdo a DA of 30, helping your site climb higher and outperform rivals. In short, improving from a low DA at the beginning is simpler than increasing a high DA later on.

What Influences DA?

The quantity and quality of inbound links is the most influencing factor for domain authority. 

On page factors may influence DA, but most likely in an indirect way. In other words, if you improve your content, it’s likely that you will also increase the number of inbound links into your website, which is the key factor in increasing your DA. 

The tables below show on-page and off-page factors to better understand how DA is calculated and what is necessary to achieve a good domain authority score.

Off-Page Factors Influencing DA

Do-follow backlinksOne of the best ways to increase your DA is to receive an organic do-follow backlink from a trustworthy website. High-quality links can increase your visibility and skyrocket your chances of ranking higher than your competitors.
No-follow backlinksA link from a trustworthy source can also increase your website’s DA even when it is a no-follow link.
Social and other channel mentionsSocial and other channels can drive traffic to your website through mentions and links. These links may also be included in the calculation of DA.

On-page Factors that Could Influence DA

Quality ContentMake sure your content is relevant and useful for users. Also, check your E-A-T (Expertise – Authoritativeness – Trustworthiness) factors!
KeywordsUsing diverse keywords indicates that your website is a critical source across specific topics. Using important keywords in headings can help Google to understand what your website is about. It also helps to better understand and categorise your content.
Website structure & link equity distributionA clear structure not only benefits the user experience but can also help search engines better understand the hierarchy of your website’s content, especially if internal links are used. 

By using internal links well, you can also distribute link equity efficiently to your most important pages, increasing their PA.
Images & Alt-textsHigh-quality visual assets should be appealing not only to users but also to your website’s technical functionality. They should be compressed and never affect your website’s speed. When using images in your content, don’t forget about alt-texts. Since search engines cannot “see” images, alt-texts are used to describe the picture, thus letting search engines better understand your website’s content. By using relevant keywords for your alt-texts, you can further improve DA.

Now that we have covered the principles and factors of domain authority, we will have a look at the most critical question in detail.

How Can You Improve Your Domain Authority?

Quality Content

A high level of quality for your content should be the first thing that comes to your mind when you want to boost your domain authority. Improving and optimising your content is the most crucial step to skyrocket your DA. After all, it’s only through quality content that you can achieve high quality backlinks.

Continuously editing and creating new content texts will help search engines better understand your website. Moreover, search engines prioritise quality content that has recently been added over the outdated, old content. Additionally, if you always write about a certain topic, keep in mind to update frequently, as this also helps Google understand what your website is about.

For example, if you write blog posts or other content pieces about fashion, it might be helpful to include content about different yarns, as this will improve your topical authority on this specific subject.

The website’s content should always be of the highest quality and match the products and services found on your website.

If the website is frequently updated with high-quality content, Google crawls the site more often and records these activities positively. However, if the website’s content is not updated regularly, Google will crawl the website less frequently or even not at all.

If you then start writing new content, it is difficult to make this newly written content visible to search engines, which is why it is vital to ensure that your website content is constantly optimised if you want to improve the domain authority.

On-Page SEO

Headings, keywords, internal links, and your site’s layout significantly affect its performance and domain authority (DA). Using catchy meta titles and descriptions helps draw in clicks. Keeping these elements and your content updated, engaging, and useful boosts your organic performance.

Also, improving user experience by making your site faster and mobile-friendly can raise your DA. As mentioned above, regularly adding high-quality content that answers your visitors’ questions will keep them returning and strengthen your on-page SEO.

Technical SEO

Pay close attention to technical SEO, which is crucial for a great user experience. For your website to rank higher, your technical SEO must be excellent. You need to ensure a smooth experience, including your website’s speed, security, and mobile friendliness. Other essential factors to keep in mind are your site speed and broken links. Ensuring that your website runs smoothly will make accessing your content easier for users and search engines. Additionally, broken links must be avoided since they make it unnecessarily hard for users to visit certain pages.

These factors will determine if your website can be crawled by search engine bots, which will evaluate whether your website is accessible and thus have an impact on your website’s ranking. No matter how good your website’s content is, it will not rank high if inaccessible.

Backlinks

To improve your DA, the most important factor is to gradually build a diverse set of high-quality links. This approach ensures your links are seen as legitimate and valuable..

Internal Links

Internal links are crucial for guiding both users and crawlers through your website, making it easier for them to grasp its layout. Just like with backlinks, internal linking plays a key role. Linking from a page that has strong page authority to another page can transfer some of that authority. This strategy improves navigation and enhances the SEO strength of individual pages and your website as a whole.


Contact us now for a free consultation, and let’s skyrocket your website’s performance together!

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