2021 has been a year of an accelerated expansion as our team continues to grow each month. This month, we are welcoming three new joiners: Clelia, Francesca and Zaira to our team. Clelia and Zaira are joining us as Junior Digital Marketing Specialists and Francesca is joining us as a Junior SEO Specialist.

The long-anticipated moment is here! We are now back to working from our new office space located in central London, in the vibrant and lively Soho neighbourhood.

Our multilingual team keeps expanding and, thus, we are delighted to welcome two new joiners, Jade and Oliwia, to our SEO team.

As recently announced by Google, the Page Experience update has completed its rollout. Prior to it, only 9% of online retailers fully met all 3 Core Web Vitals Criteria. What has been the impact of CWW on Google Rankings and which industries should pay special attention to the update? Read about in our blog.

We are thrilled to announce that GA Agency has been nominated as finalists for two categories of the prestigious UK Search Awards 2021. We are grateful to our talented international and multilingual SEO expert team that has worked tirelessly to deliver impressive results and our client, Calzedonia Group, for allowing us to enter awards with their case study.

Over the last year, Snapchat has launched several tools and placements for advertisers, such as the Commercials, Dynamic ads format, and AR shopping tools. How have these formats been adopted by businesses, what results have they delivered and what should you know about them?

As our team has tripled over the last year, we have decided to bring on board an Operations Manager to help us ensure a smooth running of our services as well as more efficient and smooth operations!

We are excited to announce a collaboration with Marquee TV – the online premium streaming service for arts and culture, on SEO Consulting, Data Analytics and Content Marketing services.

Twitter is testing and planning on rolling out several ecommerce capabilities on its platform, such as a shoppable card with a buy button.

The aim of the collaboration is to help the Anti-Do-To brand improve its organic search visibility, increase brand awareness and conversions globally through the network reach of Google ads and Google search.

GA Agency is excited to announce that Aisling Healy, Justine Browning and Kaja Luner have joined our agency. Justine and Kaja will be supporting our team from now on as Junior Digital Marketing Specialists whilst Aisling will take over the Human Resources management responsibilities.

Amazon A10 algorithm has had a major impact on product search rankings for many Sellers. In order to step up your Amazon strategies, we’ve gathered the latest information to help your products rank higher.

Instagram is further investing in its e-commerce business, by expanding the possibilities within Instagram Shops, with the launch of a new advertising product: Ads in Instagram Shop.

GA Agency is glad to announce that Hanna Kubisz, Igor Montevani and Mafalda Azevedo have joined our agency. Hanna and Mafalda will be supporting our team from now on as Junior Digital Marketing Specialists, and Igor as Portuguese fluent SEO Specialist.

Monitoring CWVs in Analytics will help you spot the pages to optimize to improve SEO performances and UX. Let’s find out how to track them: read the guide!

The dreaded day has arrived. Google core web vitals are a ranking factor from July 7 2021. What does it mean for your website? Discover it in our article.

Have you ever heard of Virtual influencers, such as Miquela Sousa, better known as Lil Miquela? She is a Brazilian-American virtual influencer and has acquired 3 million followers. However, she is not your regular social media influencer: she is a virtual influencer.

GA Agency, the boutique 360-degree digital marketing agency, is delighted to announce the start of a new collaboration with the Safilo Group as client delivering Amazon Marketing (Sponsored Ads and A+ Content Management) services.

GA Agency, the 360-degree boutique digital agency, is glad to initiate collaboration with Remeo, the Premium Gelato Brand, on delivering digital marketing Services.

GA Agency is pleased to welcome Dániel Völgyi, Francesco Maccari and Mykhailo Orlov as SEO Specialists. We believe they will be a great contribution to our team!

We are proud to announce we have been awarded the Google Partner badge by Google! As such, we belong to a select group of digital marketing agencies that are chosen and certified by Google as trusted partners for Google ads services.

Wonder how to optimize your site for the Russian market? Discover the key differences between Yandex and Google and learn how to optimize your site for Yandex and increase organic traffic by reading our latest blog article!

Amazon officially announced that this year’s Prime Day, the worldwide online shopping event, will take place on June 21-22. During this event, marketers and sellers should take advantage of every opportunity to showcase their brand & products to increase sales and gain new customers.

To help marketers and other players on the market prepare and anticipate the travel plans of French. consumers, we published a research report on French Consumer Travel Behaviour in 2021, featuring Italian consumers’ perspective and plans on traveling during these uncertain times.

As the summer is approaching, there is an urgent need to understand expected consumer travel behaviour and grasp the changing travel attitude for many sectors, but especially for the travel sector. We have done the research to provide you with the answers.

With the increasing popularity of online shopping and its revenue growth, Poland is one of the fastest developing e-commerce markets in Europe, making expansion to Poland a fruitful and attractive decision. Amazon, the e-commerce powerhouse, did precisely that: after announcing in January that sellers could register for its new Polish website going live soon, its Polish store, amazon.pl, was launched on March 2nd.

22% of marketing agencies, brands, and other relevant professionals still experience significant difficulty in their search for finding appropriate influencers. Instagram wants to take the role of middleman to help creators and companies find each other and has been working on new ways for creators to monetise Instagram content, including affiliate marketing tools, Instagram creator shops, and a branded content marketplace.

After introducing IGTV ads in May last year, Instagram’s first creator monetization feature, the video-, and photo-sharing social network announces the introduction of IGTV ads to Australia and the UK and looks to keep expanding globally during the year.

Developed in San Francisco by Stanford University alumni Paul Davison and Rohan Seth, Clubhouse is an audio-only social networking app, released on iOS in March 2020, and on Android for US residents on 9th May 2021. It will in due course be rolled out to other English-speaking countries and the rest of the world.

E-commerce sales grew by 30% last year and are expected to continue growing in 2021. Increasing shifts in consumer behavior and demand, combined with technological advancements, make it as important as ever to stay on top of the latest digital trends.

With the new Google algorithm update being only a couple of months away, it is important for users to adequately prepare their website for the update. To help you make the most out of this algorithm update, Google has implemented new features on Google Search Console, useful to keep track of the Core Web Vitals metrics.

GA Agency is pleased to welcome Ester Muñoz Sanchez, Gabriela Conny Aguirre Vivar, and Pamela Gacioppo to our team. Ester and Pamela are joining us as Italian and Spanish native SEO Specialists and will help our clients boost the organic traffic to their website by making use of industry-leading tools and implementing the best SEO approaches. Gabriela is joining us as a Junior Digital Marketing Specialist and is currently working on fashion industry projects.

A new Google algorithm update is expected to be rolled out in May 2021, with an added “page experience” feature to further improve the quality of its searches. A set of metrics from the Core Web Vitals will analyze users’ experience when interacting and engaging with a page, and will ultimately impact website rankings.

GA Agency is glad to welcome Lucille Eymery, Lynn Kastalio, and Maria Chiara Mosconi to its team as Junior Digital Marketing Specialists. They will be supporting our team from now on.

We are glad to announce that Anna Petraglia, Britt Kuipers, and Kendall Combes Scarpa have joined GA Agency as Junior Digital Marketing Specialists. They will be actively supporting our team!

We are thrilled to announce we have been selected as finalists for the prestigious Drum Search Awards 2021 “Retail or Ecommerce” award category. We are grateful to our client, Calzedonia Group, who has allowed us to enter this award with a case study of results we delivered in 2020 globally for their 4 brands: Calzedonia, Intimissimi, Tezenis and Falconeri, as their global SEO agency.

Do you need help planning your marketing calendar ahead to have fully-organized marketing campaigns for 2021? Reach your marketing goals by having a clear overview of all events, dates, and holidays for the upcoming year in France. Create a relevant marketing calendar to engage with your audience during the most important events throughout the year by creating inspirational and event-specific content, campaigns, and promotions.

Plan out your marketing strategy by defining the date-specific promotions you want to offer, as well as define the optimal marketing channels to reach your goals. GA Agency researched the main German holidays you can look forward to in 2021 to engage with your target audience on many occasions and across multiple channels.

We are proud to announce that GA Agency was shortlisted as a finalist for the European Search Awards 2021 for the following 3 awards: “Best Use of Search – B2C (SEO)”, “Best Use of Search – Retail/ECommerce (SEO)”, and “Best Small Integrated Search Agency”.

Do you want to create a specific content calendar to prepare for the year ahead and have a clear overview of all Spain-based events and holidays you should look forward to in 2021? GA Agency’s team mapped out the most important Spanish events of 2021 to help you prepare the perfect list of dates that should be considered when creating your content calendar.

Engage your audience and increase your online visibility by planning, scheduling, and organizing ahead of your marketing calendar. To give you a clear view of the upcoming holidays and events, GA Agency made sure to research the most important sales and shopping events, as well as cultural and national holidays of 2021 across Italy, and summarize them in one blog post to help you prepare a marketing strategy for the whole year.

The first thing to consider when mapping out your marketing strategy is the events and seasons that will affect your business. That’s why it is vital for you to plan campaigns well in advance and proactively engage with customers on dates that matter, rather than just reacting to them.

Google recently published a research paper discussing the Siamese Multi-depth Transformer-based Hierarchical Encoder, in short SMITH. The SMITH algorithm is currently not live but might be rolled out shortly. The newly-developed algorithm is expected to outperform the current BERT algorithm by better understanding long content and text.

Google recently updated its property from the one we’re used to, Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The new Google Analytics 4 property can scale with your business and measure across devices and platforms.

Due to the COVID-19 pandemic, ecommerce has reached unprecedented levels, making it interesting to analyze which ecommerce trends can be expected in the following months. While ecommerce was valued at 2$ trillion in 2020, online sales are forecast to reach 4.5$ trillion within the next year, according to Financesonline.

Conversion rate optimization (CRO) is the process of increasing the percentage of users who take action on your website, whether this includes watching a video, making a purchase, or submitting a form. By understanding how users interact with your website, you can improve and optimize the latter to better reach your goals.

The evolution of the internet and the online world have made information more accessible than ever, giving a strong reason why to provide customers with high-quality and engaging content through SEO copywriting.

We are glad to announce that Viveca Knapp has joined GA Agency as Senior SEO Specialist. She will be supporting our clients in optimization of their website ranking and implementation of the best SEO practices.

Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customers’ needs and interactions with your website. A useful tool for analyzing data is Google Analytics, which can become even more powerful if combined with Google Tag Manager.

Esperanza is joining GA Agency as Media Buy / PPC Manager. She will manage our PPC team and help our clients to effectively reach their target audiences online and in maximizing ROAS with paid advertising campaigns.

With the launch of the new iOS 14 update, Apple is also expected to roll out a new privacy opt-in requirement in 2021. The new privacy regulation will require brands to explicitly request user consent in each app before tracking data and collecting information.

GA Agency is glad to welcome Erika to its team as Junior Digital Marketing Specialist.

GA Agency is looking forward to working with Pro-Chile on Instagram Influencer Marketing services to promote Chilean origin food and drinks in the UK.

Technical SEO is the set of activities and optimizations that you can implement to make your website more comprehensible for search engines when they crawl and index your web pages to then show them in users’ search results.

Google Trends recently published a summary of the most Googled terms and searches done by its users in 2020, which reflect the impact of the COVID-19 pandemic on everyday life. At GA Agency we enjoyed the video by Google Trends on the topic and decided to share it with our audience.

GA Agency’s Head of Performance and CEO, Guido Ampollini, was a guest speaker at the Russian Fashion Futurum forum on Friday, December 11th 2020 where he spoke about the topic “Trends of the Future: Building a Successful Digital Strategy”.

The COVID-19 pandemic has strongly affected the global economy and also has the potential to act as a catalyst for change and growth.

On December 3rd, 2020 Google’s new algorithm update rolled out, a global core update that is released every few months by the tech giant. Although the strongest impact has been seen on the 4th of December, it might take 1 to 2 weeks for the update to fully take effect.

The correct optimization of Images is a very important element for SEO. This aspect is often underestimated, although images can certainly help your page rank higher in search engines and they have an influence on the purchase decisions of users. If you are looking to increase the organic visibility of your website through the SEO optimization of images, you are in the right place.

We are delighted to welcome Nicolas Oyabayo to the GA Agency team as Senior SEO Specialist! He will support our clients and team thanks to his SEO expertise.

GA Agency proudly announces its new collaboration with Cruna on digital marketing strategy and implementation for Google ads, Instagram ads, Facebook ads, SEO consulting, influencer marketing and reporting.

GA Agency is delighted to announce that Sara has joined our team as a Digital Marketing Specialist.

With the rise of digitalization, it is essential for companies to elaborate a well-planned digital strategy to outsmart competitors and boost sales.

We welcome Marco to GA Agency as Digital Marketing Specialist!

We are pleased to announce that Andrea has joined our team as an SEO Manager. He will support our clients with his technical SEO and analytics expertise.

We are thrilled to announce that our client Casavo has ranked as number one in the list of Top Italian Startups in 2020. Casavo, founded in 2017 by Giorgio Tinacci, is a tech-based real estate company headquartered in Milan.

The rise of artificial intelligence is one of the most relevant technological trends of 2020, especially in digital marketing. An astonishing growth has been recorded and it is projected to continue in the future, with new applications emerging continuously. More companies are now adopting these technologies to get more insights into their customers as well as reduce costs

Prime Day is Amazon’s sale event dedicated to all its Prime loyalty program members, which allows users to benefit from free-shipping and it also gives access to Prime Video, Prime Music and other streaming services owned by Amazon.

A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate is 70%, which means that the vast majority of online customers abandon their shopping carts without making a purchase.

Google has launched a new update to Image Search, that is supposed to show more information about the pictures that users are searching for.

In order to successfully launch a digital marketing project, there are several requirements from the client depending on the channels and placements used. For any digital marketing acquisition campaign, it is important to plan and use a checklist to have all the right assets in place.

as known, analyzing the past helps in predicting the future, and this is also true for the web. Studying the evolution of the Google algorithm in the last 20 years can help marketers and SEO specialists to get ready for the next big Google update.

Keen is part of the innovative projects promoted by Google’s “Area 120”. Area 120 is described as the place where small teams work together in a start-up environment to create new innovative projects.

Google has recently added four new features for Google My Business that should help companies make their listings more relevant. These are…

Amazon Prime day is a promotion that gives access to special deals on a wide range of products to Prime members on the platforms. It is the most important day of the year for Amazon sellers, as sales are even higher than Black Friday.

Google has recently released an update saying: “We have updated our publisher’s support content related to Discover, including guidance around article titles, enabling large high-quality images, and having timely, engaging content”.

The importance of images and videos in ads has become increasingly evident. 86% of online consumers look for shopping ideas and inspiration when they browse content on the web and watch videos.

We are thrilled to announce that we have been shortlisted as a finalist of the UK Agency Awards 2020 “Most Impressive Small Agency Growth” category award!

More than 400 brands like Unilever, North Face, Verizon, and Coca Cola have now pledged to not run ads on Facebook through at least the end of July. They are asking Facebook to better handle hate speech and misinformation on its platform.

A new update in Featured Snippets ensures that the relevant part of a page’s content is highlighted, making it easier to find and thus more user friendly.

The Influencer market size has been growing substantially since 2016 at an average of 157% per year. In 2020, the predicted growth, based on a survey of 4,000 marketing agencies, brands, and other industry professionals, suggests another 140% growth this year to $9.70 billion.

In this interview for Pambianco fashion and lifestyle news magazine, GA Agency’s founder, Guido Ampollini discusses the latest trends in the world of digital, and introduces the agency’s newly-launched support initiative for businesses to redefine their digital strategy in these challenging times.

In this freshly published article, Fashion Magazine interviewed our founder Guido Ampollini talks about the pandemic’s impact on consumer behavior and latest digital trends. The complete change in lifestyle and closures of non-essential businesses, like fashion department stores, bars and restaurants has brought a need for rapid digital acceleration.

U.S. E-commerce sales as a percentage of total Retail sales has experienced a hockey stick growth in 2020. This comes as the U.S. government urged everyone to stay at home due to the pandemic outbreak, moving most of the consumption online.

Several times a year Google will announce significant updates to its algorithm that will affect search rankings – the May 2020 Core Update is one of them. The rollout is expected to take a couple of weeks for all changes to be live. The resulting fluctuation in search ranking results is mostly a reflection of content relevancy.

Even though consumer trends are increasingly shifting towards online shopping, rising from 5.1% in 2007 to 13% in 2017, the majority of sales still take place offline, at 87% in 2017, according to the US Department of Commerce Statistics.

A recent Google study found that majority of consumers research products and brands online at home before visiting or considering a purchase offline.

As you might have discovered last year, Instagram has introduced its shoppable post functionality, allowing users to view products from posts, browse through brand’s products that are directly linked to their website’s checkout. However, in 2020 Instagram will focus its efforts on enabling in-app checkouts, thus shortening the sales funnel, and simplifying shopping for the user.

In recent years, the number of zero-click searches have increased and are not expected to plummet any time soon, as confirmed by a Google Clickstream Data Study led by SparkToro. This means that the number of searches that end without any clicks has grown to a new record of more than 50% of all searches in 2019.

Welcome Fabio Gomes who has joined our agency as SEO Specialist!
Fabio works in our SEO team optimising our client’s websites to rank highly on Google for target keywords.

As consumers globally are following the Covid-19 response government advice to stay at home, Amazon is experiencing a surge in its online sales demand. To meet the increasing demand, Amazon has just announced it is hiring 100,000 new warehouse and delivery service full-time and part-time employees. The e-commerce giant has allocated $350 million for a temporary pay increase in Europe and North America.

Based on Moz data on the last 30 day searches, 27.8% of all Google searches are image searches.

The introduction of visual search, including visual search apps, allows for more convenience to the user, thus disrupting the performance of search results.

We welcome Lavinia Rossi to our team! She has joined us as Junior SEO Specialist.

Facebook has been through many changes in the past year and is aligning its policies and algorithms to win trust with transparency and privacy settings.

The most significant change has been the increased visibility of engaging content shared from friends in a user’s network. That has come at the cost of a decline in organic reach for business and media pages. The update has raised the importance of paid content and advertising on Facebook.

After multiple significant Google SEO changes made throughout 2019, the search giant continues to introduce visible changes in 2020 that are affecting search and visibility.

Up until the beginning of January, Google displayed search with a featured snippet, followed by 1st to 10th ranked search results.

The essence of broad match modifier and phrase match update is to capture same meaning search queries as the keyword.

Broad match modifier keywords match to queries that include the same words as the keyword or their close variants. The matched words can be in any order, without requiring them to be next to each other.

Google revealed many Google Ads innovations in 2019. In this blog post, we review the advanced audience targeting update. Read on to find out what you need to know about the most significant Audience updates and what impact they have on advertisers. 

Google revealed many innovations and product updates in 2019, and their results can be felt on its paid platforms side. Here is what you need to know about the most significant updates on Google shopping, Google My Business and Display and how they affect your business. 

The digital consumer behavior is ever changing. In 2018 Amazon reached dominance and switched places with Google for online product search. In 2018 54% of the product searches were started on Amazon and the rest 46% on Google, which is the opposite of 2015, with Google then dominating at 54% and Amazon at 46% (Jumpshot, 2018). 

GA Agency, a London based 360-degree boutique digital marketing agency, announces today’s extension of the contract with Eden Viaggi for 2020 SEO Consulting, Copywriting, and Content Marketing services to enlarge awareness and sales.

Eden Viaggi is one of the major Italian tour operators. The company, founded in Pesaro in 1983, specializes in offering vacations globally.

Chiara Talà has joined us as SEO Manager. She will lead our team of SEO specialists in optimising our client’s websites to rank highly on Google for target keywords. Chiara has joined us from Accenture.

GA Agency, a London based 360-degree boutique digital agency, discloses renewing the contract with client Casavo for 2020 SEO services.

The fast-growing start-up is known as the number one instant buyer within the property industry and has recently received a capital funding of 50 million euros from investors.

Despite the increasing importance of e-commerce, businesses are not allowed to neglect the importance of physical stores to translate a tangible brand experience. With this in mind, local SEO is sometimes being looked over, which could result in missing out on valuable leads if not being optimized properly with the right information about your business. Think of it as a consumer who is somewhere down the funnel, looking into places to purchase a product or find a service in a specific location. 

GA Agency, a London based 360-degree boutique digital agency, announces extending work with Alpitour on SEO optimization.

Alpitour is an Italian market leader in the tour operator business with over 1 billion euro yearly revenue. The collaboration between Alpitour and GA dates back to 2017.

Google Core update in October on its algorithm and underlying hardware is changing its BERT natural language processing (NLP) model, making it an integral part of their algorithm. BERT, the transfer learning technique, allows Google to better understand written language through searches and improving its understanding of context. Rather than analyzing text words one by one, Bert models are now able to integrate the entire context of a page or text..

What is new on Instagram advertising? 

Over the summer, Facebook has announced its initial change in advertising ad formats on platforms Facebook and Instagram. By doing so, Facebook aims at making the mobile feed of ads more compressed, delivering a higher consistency through mobile feeds and story advertisements..