OF VIEWERS BOUGHT FROM A BRAND AFTER SEEING IT ON YOUTUBE
Did you know that about 300 hours of content are uploaded to YouTube every hour? This makes it increasingly difficult to stand out with online video. By advertising on YouTube, your target group can be specifically targeted. In addition, all the results of your campaign are completely measurable. This way you know exactly what works and what does not!
Obviously, advertising on YouTube costs money. That is why it is important that your budget is used wisely. At GA Agency we have been setting up online video advertisements for years. That is why we know exactly how to effectively advertise your video.
YouTube is the second largest search engine in the world. Over 2.3 billion people use YouTube once a month. Every year they look away for 46,000 years of content: That is a viewing time of more than 1 billion hours per day.
Half of marketers use YouTube ads;
70% of the short ads provide a visible upward trend in brand awareness;
62% of the ad time on YouTube is seen. On TV this is only 45%;
WHY CHOOSE YOUTUBE ADS?
Advertising on YouTube has many advantages, we will list a few:
YouTube has very specific targeting options. For example, you can not only target based on demographic and geographic data, but also based on interests, keywords and topics. Thanks to these specific targeting options, you can target your target group very specifically, so that relevance shoots up.
Every company can advertise on YouTube: from small fashion businesses to large well-known multinationals. Due to the great diversity in users and the relatively low costs, YouTube is accessible for every company to advertise on.
You only pay for the viewers who watch your ad video (or have watched at least 30 seconds) or for those who have interacted with your ad.
The possibility to do remarketing, which give you two options: you can show your website visitors a specific video or you can show viewers of your video ad, for example, a follow-up ad.
Data insights! The performance of your ads is reflected in Google Ads. You can gain a lot of insights from this to optimize the campaign where necessary. These insights are also interesting to learn more about the (view/click) behavior of your target group.
Lastly, YouTube is owned by Google. This means that marketing via YouTube contributes to your position within Google.
YOUTUBE AGE DEMOGRAPHICS
With local versions available in over 91 countries and 80 different language options to choose from, YouTube is the number 1 video-sharing platform in the world.
YouTube is more popular with men than women. Male users amount to 62% of the YouTube viewing population, while female users account for only 38% of visitors.
With 197 million users, the USA has the next to India the largest user base for the platform. According to the US internet population statistics, the 18-25 year age category makes up the largest visitor base of YouTube with 81%, followed by 26-35 years with 71%.
YOUTUBE AD FORMATS
Understanding each type of Youtube ad format will help you know which layouts to use and why. We will look with you which ad format/formats will be the best fit to reach your business goals, such as improving your ROI, when advertising on Instagram. If you choose to monetize with ads, you can enable some or all ad formats on your channel. Keep in mind you can maximize your revenue opportunities by enabling more ad formats, because this gives advertisers more options to reach your audience.
Skippable In-Stream (CPM)
Trueview Video Discovery
Trueview for Action
SETTING UP YOUTUBE ADS
Your target audience selection is one of the most essential campaign elements determining your campaign’s success.
WHY CHOOSE US?
At GA Agency, we offer expertise and experience. We have a in-house team of digital marketers and specialists, who are equipped with the knowledge and understanding of the nuances of Youtube advertising. We can help your business with developing tailor-made Instagram marketing strategies that fulfill your business needs. Whether your business goal is targeting the right audience, scaling campaigns to meet your ROI goals, generating leads, increasing brand awareness, our team will take care of it.
LANGUAGE SKILLS CAPABILITIES
Another reason to go for GA Agency is because of our language skills capabilities. Quality ads content can help with enhancing your business’ profitability and increase your ROI by showcasing your products/services to your target audience and convince them about its added value. We support our clients with our in-house team in 9 different languages: English, French, German, Hungarian, Italian, Polish, Portuguese, Russian, and Spanish.
OUR YOUTUBE ADS SERVICES INCLUDE:
COMPANY AND KEYWORD RESEARCH
TARGET AUDIENCE RESEARCH
CAMPAIGN SET-UP AND OPTIMISATION
AD CONTENT CREATION
TRACKING AND ANALYTICS MANAGEMENT
Are you interested in our Youtube ads services and keen to find out where we would like to add value to your business? Contact us now for a FREE initial consultation.