In this freshly published article, Fashion Magazine interviewed our agency’s founder Guido Ampollini talks about the pandemic’s impact on consumer behavior and latest digital trends. The complete change in lifestyle and closures of non-essential businesses, like fashion department stores, bars and restaurants has brought a need for a rapid digital acceleration.
Now, many fashion brands that were focused on offline sales only had to quickly redesign their operations to go online and connect with their customers and target audiences.
Read more about Guido’s interview in Italian article here.
