First-Party Data Guide


Staying ahead of the game is critical for advertisers navigating the ever-changing digital marketing landscape. While the elimination of third-party cookies continues to be pushed back, organisations need to start testing and adopting new data strategies now in order to stay ahead of the curve and mitigate the impact this might have on their marketing efforts later on. One effective strategy is to begin using first-party data, which allows advertisers to access more accurate data while maintaining user privacy and remaining compliant with data regulations such as GDPR and CCPA.

To assist you in effectively leveraging first-party data, we have created a comprehensive first-party data guide designed specifically for marketers and advertisers. Our guide provides you with the most recent insights and best practices on how to optimise your targeting and marketing performance using first-party data.


  • What is first-party data?
  • How first-party data differs from other data types
  • Why you should collect first-party data
  • How marketers can use first-party data
  • Building your first-party data strategy
  • Limitations and best practices

This guide is intended for advertisers and marketers looking for alternative data strategies, as well as understanding and leveraging first-party data to take their advertising strategies to the next level. It addresses the fundamental principles behind first-party data, how it varies from other types of data, and why it is critical to any effective marketing strategy. Our guide equips you with the most recent findings and best practices, and also explores various methods to effectively utilise first-party data. It offers actionable advice that marketers can put into action immediately to strengthen their approach to first-party data and help them build a robust data strategy.

To ensure responsible and effective utilisation of first-party data, this guide also highlights limitations and important considerations that advertisers and marketers should keep in mind. It acknowledges the challenges and constraints that come with a first-party data strategy to help advertisers address them, and emphasises the importance of responsible data management. With the recommendations and insights provided in our guide, advertisers will be able to harness the power of first-party data to improve their advertising strategies, deliver more personalised experiences, and build stronger connections with their target audience.

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