GA Agency Announces a New Collaboration With Safilo Group

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Safilo Group has Signed as GA Agency’s New Amazon EU Marketing Services Client

LONDON (June, 2021)

GA Agency, the boutique 360-degree digital marketing agency, is delighted to announce the start of a new collaboration with the Safilo Group as client delivering Amazon Marketing (Sponsored Ads and A+ Content Management) services. 

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets. 

The Group’s portfolio encompasses own core brands and licensed brands. 

Safilo Group’s own core brands are strategically crucial to the Group’s development goals which is why, alongside those already part of its portfolio – the most significant being Carrera, Polaroid and Smith – there have recently been two new additions – Blenders Eyewear and Privé Revaux.

Safilo Group has over 140 years of manufacturing tradition in the eyewear industry. The group’s eyewear products are created with passion, innovation, expertise, unique design, timeless style and an eye on a more sustainable future. The company highly values craftsmanship and incorporates extraordinary design into excellent top-quality products. 

The wholly owned global network of Safilo Group consists of subsidiaries in 40 countries and over 50 distribution partners in 70 countries.

By now, Safilo Group managed to acquire approximately 100,000 selected points of sale reached all over the world, with over 5200 employees worldwide.

The Amazon marketing services focus on Sponsored Ads campaign, SEO and A+ Content management to increase the sales and brand awareness of Safilo Group’s 3 brands on the top 5 Amazon EU: Italy, the United Kingdom, France, Germany and Spanish markets.

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