How SEO Is Embracing Social Media: GA Agency Speaks about OSO at Brighton SEO

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BrightonSEO Speaker's Deck Cover

Have you ever heard of OSO?

For anyone who joined us at BrightonSEO this April, it was a hot topic on the agenda!

We were excited to have our very own representative, Valentina Stragliotto, take the stage at this year’s conference to discuss the game-changing concept of OSO (Organic Search Optimisation). Now that the event has concluded, we’re excited to share our insights and reflections on this pivotal moment in digital marketing.

Key Insights & Takeaways from Valentina’s Talk

As algorithms evolve and consumer behaviour shifts, it has become increasingly crucial for businesses to adopt a holistic approach to SEO that encompasses all organic channels. Our speaker’s presentation shed light on the synergies between social media and SEO, demonstrating how integrating these channels can maximise a brand’s visibility in search results.

BrightonSEO Conference Talk

One of the key takeaways from the talk was also the evolving nature of search engine results pages (SERPs). With Google indexing and partnering with major social platforms, SERPs now feature a blend of traditional website results and social media content. This paradigm shift underscores the importance of OSO strategies in ensuring that businesses maintain a strong presence across all digital touchpoints.

During the presentation, Valentina provided attendees with actionable insights and a practical framework for implementing the best OSO practices. From understanding the benefits of social media integration to navigating the complexities of social media marketing, attendees gained valuable insights that they could immediately apply to their digital marketing strategies.

BrightonSEO, A Great Platform for Knowledge Sharing

As we think back on our time at BrightonSEO, we’re reminded of the amazing opportunities these events offer for sharing knowledge and networking with industry peers. We love to be part of such a great conference and can’t wait for the next one.

Keep an eye out for more updates and insights from GA Agency!

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