Plan your 2024 Marketing Strategy Based on These Top 21 German Events

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Plan out your marketing strategy by defining the date-specific promotions you want to offer, as well as define the optimal marketing channels to reach your goals. GA Agency researched the main German holidays you can look forward to in 2024 to engage with your target audience on many occasions and across multiple channels. Mapping out the main events and holidays can be a great way to reach your marketing goals by creating interesting and engaging content for your audience. Let’s take a closer look at the events you can expect and should look forward to in 2024:

2024 Dates

  • 29th March – Good Friday
  • 31st March – Easter Sunday (Ostersonntag)
  • 1st April – Easter Monday (Ostermontag)
  • 22nd April – Earth Day
  • 1st May – Labor Day
  • 9th May – Ascension Day
  • 9th May – Father’s Day
  • 12th May – Mother’s Day
  • 19th May – Whit Monday
  • 30th May – Corpus Christi
  • 11th-12th July – Amazon Prime Day (Predicted)
  • 15th August – Assumption Day
  • 21st September – 6th October – Oktoberfest
  • 3rd October – German Unity Day
  • 31st October – Day of Reformation
  • 1st November – All Saints’ Day
  • 20th November – Repentance Day
  • 29th November – Black Friday
  • 2nd December – Cyber Monday
  • 25th December – Christmas Day
  • 26th December – St Stephen’s Day

Want to learn more about German traditions? Read more on the most important German cultural events you can look forward to:

October 3rd – German Unity Day: 

This holiday marks the day of the country’s reunification, which took place in 1990. This day is celebrated with parades across the country, parties, food, and drinks. Every year, the national celebrations are hosted by a selected city, although huge celebrations are popular in Berlin and other big cities. Don’t forget to celebrate this holiday with your German customers by posting about it on your social media!

December – Christmas Markets (Weihnachtsmarkt):

Traditional German Christmas markets consist of lots of food, space for entertainment and shows, and small vendor stalls. Prepare Christmas-themed promotions and creative designs referring back to this popular holiday to engage with your customers and boost sales.

21st September – Oktoberfest:

If you’re based in Germany, take advantage of one of the biggest beer events and folk traditions of the country, which attracts over 6 million people each year (source). This 16-day festival provides great sources of entertainment, traditional food and drinks, and amusement rides. Provide your customers with fun, creative and beer-related content to make the best out of your marketing efforts. 

12th & 9th May – Mother’s and Father’s Day:

On these dates, everyone looks for the ideal gift to make their parents feel loved. Direct your marketing efforts towards helping your clients find the perfect gift for their loved ones and be ready to create related promotions on your eCommerce website

Maximize your marketing strategy by using this content calendar to engage with your audience during the most important events of the year, hence boosting conversions during holiday campaigns or date-specific promotions.

Do you need help planning your digital marketing strategy? Contact us now! You can also check out our Italian marketing calendar, Spanish marketing calendar, and UK marketing calendar.

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