Google Ads have announced that advertisers can now use dashboards at the manager account level, this allows advertisers to see performance across multiple accounts. Previously, dashboards were only able to pull in data from individual accounts, making it difficult to discover potential opportunities and problems across multiple accounts.
How Do I Access It?
You just need to go to the Reports menu of your Google Ads manager account and click on Dashboards to get started.
New Additional Updates from Google Ads
In additional to launching Manager Account dashboards, Google has also introduced other improvements to make your dashboards faster and easier to use:
- Download reports faster and at a higher quality
- Change date ranges and filters for the dashboard as a whole
- Create a dashboard card by copying over existing saved reports
- Resize cards and layouts dynamically based on window size
- Add interactive table cards, rich formatting features, and conditional formatting
Why is this Important?
As dashboards previously only showed data from individual accounts, this change should make it easier to discover potential opportunities or issues at a higher level, across multiple accounts. This will be beneficial for marketers who manage paid accounts for franchises or multiple brands within a business, as it gives a high-level, aggregate view of Google Ads performance, costs, and other key metrics.
If you would like professional assistance with your media buy campaigns, our multilingual team at GA Agency can help. We offer a range of services and run media buy campaigns for our clients on different platforms such as Google, Facebook, Instagram, YouTube and LinkedIn. Contact us to see how we can work with you as a strategic partner.
