Instagram influencer marketing is becoming an integral part of any digital marketing strategy, with an avg. budget spending of 10% on campaigns.
According to Instagram, 87% of IG users say that an influencer has driven them to make a purchase when instagram shopping and 70% of “shopping enthusiasts” turn to Instagram for product discovery.
The Instagram influencer marketing market is rapidly growing. In the influencer marketing industry, influencers could be categorized based on their IG follower count.
Nowadays engagement rates doing better for smaller influencers compared to macro-influencers.