LinkedIn Ads



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LINKEDIN ADS

Reach your target audience with effective campaign management 

 


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INCREASE IN PURCHASE INTENT CAN BE REACHED THROUGH AD EXPOSURE ON LINKEDIN

  

Marketing on LinkedIn helps you engage with a community of +690 million professionals. Four out of five members have the power to impact business decisions, which own 2x the buying power of typical online audiences.

One of the hardest parts of advertising is reaching the right people. With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or people who are more likely to be interested in your business. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers at that.


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WHY CHOOSE LINKEDIN ADS?

Snapchat offer an immersive and powerful advertising platform that gives businesses the opportunity to spread their message, purpose, and products or services to millions of Snapchat users worldwide.

Snapchat advertising is an excellent way for various purposes. With the different advertising forms it is possible to focus on website clicks, video views, increase sales or other website conversions and increase the awareness of your company, product or service. Thanks to the growing popularity of Snapchat, companies in all kinds of sectors find potential customers here.

  

MAINLY FOR BUSINESS

Anyone can advertise on LinkedIn, but especially for B2B companies it can be a real gold mine. Both the companies themselves and their employees are part of the professional network. They expect professional advertisements. Furthermore, there is no other marketing channel where you can reach professionals as directly as with LinkedIn advertising.

    

LINKEDIN ADVERTISING GOALS

To advertise on LinkedIn, you can choose from 3 goals. Namely Awareness, Consideration and Conversion. These are then subdivided into Brand awareness, Website visits, Engagement, Video views, Lead generation, website Covers and Job applications.

Awareness ads

Get audiences talking about your products, services and brand.

Goals:

  • Gain more followers

  • Engagement

  • Views

Consideration ads

Qualify leads already somewhat familiar with your brand.

Goals:

  • Website visits

  • Engagement

  • (Video) views

Conversion ads on LinkedIn

Generate leads or conversions

Goals:

  • Lead generation

  • Website conversions

  • Job applicants

Depending on the advertising goal you choose for your LinkedIn advertising, you will receive different types of ad formats (Ad format). if you select a certain goal, LinkedIn’s advertising algorithm will do its best to achieve this goal.

To help meet your ad objectives, LinkedIn has 10 different ad formats to choose from:

 

  • Single image ad

    • Create ads using a single image that will appear in the news feed

  • Carousel image ad

    • Make use of a swipeable row of cards to tell your brand’s story, showcase products, or share insights.

  • Video ad

    • Create ads using a video that will appear in the news feed

  • Text ad

    • Create ads using a video that will appear in the news feed

  • Spotlight ads (dynamic)

    • Make use of personalization to connect with audiences. When members click on the ad, they’re immediately directed to your landing page or website.

  • Follower ad (dynamic)

    • These ads promote your LinkedIn Page to others in hopes that they’ll hit that follow button.

  • Sponsored Messaging (available in two formats):

    • Message ad

    • Conversation ad

      • Create ads delivered to your target audience’s LinkedIn message inbox. This type of ad lets you showcase products and services while also encouraging event or webinar signups.

  • Single job ads

    Promote opportunities directly in your audiences’ newsfeed. These ads provide a 25% increase in the average click to apply rate.

  • Job ads

    LinkedIn job ads boast up to 50x higher clickthrough rates than your average recruitment ad.

   

TARGETING OPTIONS

In 2019, LinkedIn Ads came out with brand new targeting tools. This allows you to respond even better to the data that LinkedIn has collected about its users.

We summarized LinkedIn’s recent targeting tools below.

Lookalike audiences:

  • Just like on Facebook, lookalike audiences now also exist on LinkedIn. That is, you can create an audience that resembles one of your existing audiences, your existing customers, website visitors or specific accounts. LinkedIn then looks for a new target audience that resembles the people who are already interested in your company.

Audience template:

  • These templates make it easy to compose a target audience. You no longer have to manually set all options, and still be sure that you are reaching the right people. This is a very handy shortcut for those who are going to start with LinkedIn Ads.

Interest targeting:

  • This feature is based on the data LinkedIn collects about its users, namely about what they are interested in. You can now also target those interests to refine your target audience. The data is based on the content they engage with, and their B2B searches in Bing.

WHY CHOOSE US?

At GA Agency, we offer expertise and experience. We have a in-house team of digital marketers and specialists, who are equipped with the knowledge and understanding of the nuances of LinkedIn advertising. We can help your business with developing tailor-made LinkedIn marketing strategies that fulfill your business needs. Whether your business goal is targeting the right audience, scaling campaigns to meet your ROI goals, generating leads, increasing brand awareness, our team will take care of it.

LANGUAGE SKILLS CAPABILITIES

Another reason to go for GA Agency is because of our language skills capabilities. Quality ads content can help with enhancing your business’ profitability and increase your ROI by showcasing your products/services to your target audience and convince them about its added value. We support our clients with our in-house team in 9 different languages: English, French, German, Hungarian, Italian, Polish, Portuguese, Russian, and Spanish.

OUR CLIENTS

 


 

OUR LINKEDIN ADS SERVICES INCLUDE:

    


 


 


TARGET AUDIENCE RESEARCH

 


 


CAMPAIGN SET-UP AND OPTIMISATION

 


 


AD CONTENT CREATION

 


 


TRACKING AND ANALYTICS MANAGEMENT

   

Are you interested in our LinkedIn ads services and keen to find out where we would like to add value to your business? Contact us now for a FREE initial consultation.

 

 

GA AGENCY

360-degree digital marketing agency