DIGITAL ADS PPC MANAGEMENT

EFFICIENCY. EFFICIENCY. EFFICIENCY.

WAS THE 2021 YOY GLOBAL DIGITAL GROWTH INCREASE IN THE NO. OF INTERNET USERS

Together with the client, we define their strategy and take responsibility of its execution. We run media buy campaigns for our client on different platforms: Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat and other upcoming networks, like TikTok. By running everything from prospecting advertising (upper funnel) until re-marketing (lower funnel), we tap into each step of the consumer journey of our clients.

Further, we exploit different targeting settings (lookalike, competitors) and we optimise the latest technology (shopping feed, DSA, carousels, Instagram commerce). Finally, we provide consulting to improve the existing campaigns of our clients.

Alongside your digital marketing strategy, belongs a well-functioning media buy campaign to complement your prospective target audience.

SOME OF OUR CLIENTS

DIGITAL ADS CHANNELS

GOOGLE ADS

INSTAGRAM ADS

FACEBOOK ADS

YOUTUBE ADS

LINKEDIN ADS

TWITTER ADS

SNAPCHAT ADS

TIKTOK ADS

GOOGLE ADS SERVICES

Google ads placements allow to:

  • Reach up to 90% of the internet users in over 100 million sites on the web.

  • Display an ad next to some of the 3.5 billion search queries a day.

  • Reach 2 billion YouTube monthly active users audience

  • Visitors who click on an ad are 50% more likely to buy the product or use the advertised service

  • Google Ads boosts overall brand awareness by 80%

  • 46% of all searches go to the first three paid ads in SERP

  • 35% of users buy a particular product within 5 days of the first search

FACEBOOK ADS SERVICES

Some facts about Facebook:

  • 2.8 billion active users on Facebook globally in 2021

  • 2nd most downloaded app in the Apple Store in 2021

  • 34.1% average paid reach vs. total

  • The usual suspect for driving app install and re-engagement

  • In 2020, 66% of Facebook users around the world use the app every single day

  • Facebook Stories counts +500 million daily users

INSTAGRAM ADS SERVICES

Some facts about Instagram

  • 1 billion people use Instagram every month in 2021

  • 130 million Instagram users tap on shopping posts every month

  • 500 million use Instagram stories daily

  • 3rd most downloaded app in the Apple Store in 2021

  • 71% of the billion monthly active users on the Instagram app are under the age of 35

  • 50% of IG users have made a purchase off-platform after seeing the product or service in Stories

  • Advanced targeting settings available

  • +500 million Instagram accounts use IG Stories every day of which 1/3 of the most viewed IG stories are from businesses

YOUTUBE ADS SERVICES

Some statistics about the video streaming platform:

  • YouTube has 2 billion monthly active users

  • +90% of YouTube viewers discover new products and brands through YouTube

  • 50% of shoppers say online videos helped them decide which brand to purchase

  • 70% of YouTube campaigns drive an increase in offline sales

  • YouTube is the 2nd most-visited website by traffic

  • YouTube was the 3rd most popular Google search in 2020

  • YouTube is the 2nd most popular channel for businesses sharing video content

  • On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network

  • YouTube accounts for more than 25% of total worldwide mobile traffic


Youtube placement services include:

  • Skippable in-stream (charged when someone watches the whole ad or takes action from the video)

  • Trueview video discovery (thumbnail image from your video and text)

  • Trueview for action (allows to reach viewers who are already looking for what you sell)

  • Video ad sequencing with target CPM bidding (combine several ad forms to tell your brand story through multiple videos)

LINKEDIN ADVERTISING SERVICES

LinkedIn is a professional networking platform with a unique audience that is ideal for B2B and high purchasing power advertising:

  • with over 675 million active professionals

  • that can be targeted by job title, function, among others (over 20 attribute categories)

  • 80% of LinkedIn members drive business decisions

  • the platform’s audience has 2x the buying power compared to average web audience


LinkedIn placement services:

  • Sponsored Content (news feed)

  • Sponsored Messaging (inbox)

  • Text Ads (right-hand side)

  • Dynamic ads

TWITTER ADS MARKETING SERVICES

People on Twitter drive what’s happening in the world with over:

  • 192 million daily active users globally

  • Half a billion tweets are sent out each day

  • There was a 35% increase in total ad engagements on Twitter in 2020

  • 40% of Twitter users carried out a purchase after seeing it on Twitter


Twitter placement services:

  • Promoted Twitter ads

    • Image Ads (showcase products / service with a single photo)

    • Video Ads (bring products to life through video)

    • Carousel Ads (give advertisers up to 6 swipeable images or videos to showcase multiple products or promotions)

    • Moment Ads (allow brands to create, curate & promote a collection of Tweets >280 characters)

    • Text Ads (expand the reach of your Tweets beyond your followers to your desired target audience)

TIKTOK ADVERTISING SERVICES

TikTok is a short-form (15 sec) mobile video app with a mission to inspire creativity and bring joy. Some facts below:

  • #1 TikTok most downloaded app in Q1 2021, holding its growth momentum over the past two years.

  • It has been downloaded 2 billion times and has 900 million Monthly Active Users

  • Majority of users are highly-engaged Generation Z and Millennials in the major cities around the world

  • Content tailored to interests (e.g. beauty, travel, art, food, tech, dance, DIY, auto etc.)


Placement services offered:

  • TopView (up to 60 sec full screen long form video, most premium TikTok’s real estate)

  • Brand Takeover (full screen, 3 and 3-5 second videos)

  • In-Feed Ads (For You feed with up to 60 sec auto-play video with sound)

  • Branded Hashtag Challenge (UGC, 3-6 day package options, average 8.5% engagement rate)

  • Branded Effects (tailor-made shareable stickers, filters, special effects)

SNAPCHAT ADVERTISING SERVICE

Some statistics about the platform:

  • 229 million daily users (2020, Snapchat)

  • Average of 30 minutes spent per day on Snapchat

  • Snapchatters are 20% more likely to make purchases on mobile

  • $1 trillion is the direct spending power of millenials & Gen Z

  • Key users: 13-29 year olds, with 69% 13-17 y/o using the app

  • 61% of Snapchat users globally are female

  • 3.5 billion snaps are sent per day

  • 102.75 million users are from United States, 21.35 from France, 18.55 the U.K., 16.85 Saudi Arabia, 16.05 Mexico, 13.05 Brazil, 11.75 from Germany and 9.6 million from Canada (April 2020, Statista)


Placement services offered:

  • Single Image or Video Ads

  • Collection Ads

  • Story Ads (discover section, series of 3-20 single image or video ads)

  • Lenses AR Experience

  • Commercials (non skippable 6 seconds and up to 3 minutes long)

  • Filters (artistic overlays with branding)

Are you interested in how our Media Buy services can grow your business? We would love to hear more about your goals and determine how where we can add value.

Contact us now for a FREE initial consultation.

    GA AGENCY

    360-degree digital marketing agency