We are delighted to announce that Katie White has joined GA Agency as Paid Media Director and will be a key stakeholder in the business.
Katie’s background is in print publishing working on several lifestyle titles before moving into agency life. Over the past 6 years Katie worked at Croud, a large independent agency, helping to lead the paid media team on international clients across all verticals from e-commerce to B2B. They are one of the fastest growing digital agencies in the UK and cover 118 markets, so we are delighted to have Katie with her international expertise lead our paid media team. She loves the real-time impact on clients’ performance that paid media can have, as well as the data-driven elements of the role.
Having worked with a large number of clients with multiple KPIs across her career, her expertise also allows Katie to build great working relationships and deliver excellent service for our clients, whilst providing any support needed to our paid media team.
Katie’s role as Paid Media Director will have a key focus on international SEM, as she will be responsible for managing our clients in over 15 countries. We are always willing to invest in our team to provide our clients with the best and most knowledgeable service possible.
We’ve asked Katie a couple of questions so you can get to know her better and how she sees paid media evolving in the future, the biggest lesson learnt in her career, and why she joined GA Agency.
How do you see paid media evolving in the future?
“With the ever-increasing shift towards automation, there will be an increased focus on privacy and data, and audience-first products for PPC. It will be less focused on keywords, moving toward delivering a tailored message, to a relevant audience, at the right time.”
What’s the biggest lesson you have learnt in your career so far?
“To always listen to multiple points of view. There are so many interesting and contrasting opinions, and there are always multiple ways to solve any marketing problem! You should soak up everyone’s experiences and listen to what everyone has to offer, from clients and colleagues to industry experts.”
Why did you join GA Agency?
“I was drawn towards the cross-channel element and that they are a full-service digital marketing agency with a variety of existing and emerging channels, going towards more biddable routes. Being able to work with such a diverse team was also appealing, everyone so far has been extremely welcoming, and they are clearly passionate about driving the best results possible for their clients!”
“I love working in agency life, there’s a variety of people and clients, and you get to work with some of the thought leaders across multiple industries. It’s ever-changing and always evolving. It’s exciting!”