Do you want to create a marketing calendar to prepare for the year ahead and have a clear overview of the most important Spanish events and holidays in 2023? GA Agency’s team has mapped out the must-know Spanish events of 2023 to help you prepare the perfect list of dates that should be considered when creating your content calendar.
- 26th March – Daylight saving time starts, thereafter shifting the clocks one hour forward
- 2nd April – 9th April – Semana Santa
- 7th April: Good Friday (Viernes Santo)
- 22nd April – Earth Day
- 1st May – Labor Day (Día del Trabajo)
- 7th May – Mother’s Day (Dia de la Madre)
- 15th August – Assumption of Mary (Asunción de la Virgen)
- 11th July – Amazon Prime Day (Predicted)
- 12th October – Spain’s National Day/Columbus Day
- 29th October – Daylight saving time ends, thereafter moving the clocks back one hour
- 31st October – Although All Saints’ Day on 1 November is more important in Spain, some people celebrate Halloween
- 1st November – All Saints’ Day (Fiesta de Todos los Santos)
- 24th November – Black Friday
- 27th – November – Cyber Monday
- 6th December – Spanish Constitution Day (Día de la Constitución)
- 8th December (Wednesday) – Immaculate Conception (La Inmaculada Concepción)
- 24th December – Christmas Eve
- 25th December – Christmas Day
- 26th December – Boxing Day
We will now summarise a few of Spain’s most important traditions and national holidays:
6 & 8th December – Spanish Constitution Day (Día de la Constitución) and Immaculada Concepciòn
This holiday celebrates the approval of the Spanish Constitution in 1978, as a transition from dictatorship to democracy, which established how the government would work. The long weekend with the Immaculada Conception, a typical Catholic holiday, represents a great opportunity to not only celebrate the Spanish culture but also to offer special discounts for the month of December, as well as to send newsletters with promotions to your subscribers.
2nd April – 9th April, Semana Santa
Semana Santa, Holy Week in English, is the name of the Spanish Easter period. During this 1-week celebration, many religious events take place throughout the main cities, such as processions with floats, pieces of art representing religious figures, pointy hats, and veils. The week is also accompanied by traditional Spanish Easter food, including torrijas and monas de pascua. During this week of religious celebration, make sure to create themed-promotions and creative social media visuals to engage with your audience.
24th -27th November – Black Friday and Cyber Monday
Keep your eyes out for the biggest sales event of the year. Prepare ahead of time by monitoring your competitors and ensuring you’re offering better discounts than your competitors and a wide product range, whilst aiming for a 2-business-days shipping time. You can check out our Black Friday report to learn more about consumer purchasing behavior during these dates.
25th December – Christmas Eve
Prepare for December’s promotions, the Christmas shopping, and the end-of-year sales by knowing where to direct your marketing efforts. Target the people that are still looking for last-minute Christmas gifts. It is also a great time to take to your social media platforms and interact with your clients by wishing them happy holidays.
A clear content calendar strategy can help you achieve your business goals by increasing your online presence and enabling you to engage with your target audience. A year has several important dates, holidays, and events, which makes picking the perfect ones to interact with your audience essential. Plan and focus on the best promotional strategy by creating holiday or date-specific campaigns.
Would you like us to help you with creating a winning content marketing strategy?
Contact us now to arrange a free initial consultation.