Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customer needs and interactions with your website. A useful tool for analyzing data is Google Analytics, which can become even more powerful if combined with Google Tag Manager.
Google Tag Manager is a tool that allows users to update website tags for site analytics and remarketing in a fast and easy way. It enables marketing tracking tags from several platforms, including Facebook Ads, Google Analytics, Google Ads, Hotjar, with one single tool.
Tags are snippets of code that offer insights into website traffic and advertising by collecting information when users perform a specific action on the website.
Actions can include scroll tracking, clicking a link, downloading a document, or tracking how users reached your website. Google Tag Manager also makes use of triggers, which fire in response to events and collect information when users undertake desired actions, such as making a purchase or loading a page.
Google Tag Manager, a useful tool to enhance your digital marketing strategy, offers the following top 5 benefits:
- Faster Page Loading Speed
As mentioned in our previous blog post on optimizing images for SEO, page loading speed is of key importance to provide an optimal user experience and thus improve keyword rankings. Google Tag Manager can help optimize page speed thanks to asynchronous loading. Through asynchronous loading, components load separately, thus ensuring that potential slower loading items don’t hinder the loading speed of the other tracking tags.
- Easy to Use and Highly Customizable
Google Tag Manager’s user-friendly and clear interface makes it easy for marketers to implement, switch, and efficiently manage tags without the need for complex code changes to the website. This is a great option especially for small-sized businesses that might not have the resources for website developers or technical support. Tag Manager’s highly customizable aspect allows users to easily update their tags and provides endless ways to track activity across sites in an optimal way for your specific business.
- Event Tracking
Event tracking consists of JavaScript code snippets added to your website to track users’ actions such as clicks, downloading a link, or filling out a survey. Google Tag Manager’s auto-event tracking feature significantly simplifies the event tracking process by eliminating the necessity of manually tagging each link you want to track. This is especially useful to gain insights into user actions on your website, to create goals tailored to your business in Google Analytics. This feature then allows you to optimize your site user experience and thus CVR.
- Built-in and Custom Templates
Google Tag Manager offers useful built-in templates for the less experienced to customize tags for remarketing, Google Ads conversions, and more without the need to implement complex codes. A recent update also introduced custom templates, which can be created by each user and, thus, specifically target your business. Tag Manager also offers templates made by other users that can be taken as examples and replicated.
- Debug Mode
Google Tag Manager’s Preview and Debug Mode is great for troubleshooting and debugging, as well as ensuring the proper functioning of the tags before sending them live on your website. The feature is especially useful as you can be assured that your data-driven conclusions reflect your customer’s interaction with the site.
Want to learn more about how GA Agency can help set up and manage your Google Tag Manager account? Contact us now!
