When creating a marketing strategy, it’s important to consider all the events and holidays that have an impact on your business. It’s essential to plan for the whole year ahead and proactively engage with customers on the most important dates. It’s not just shopping events that are important to focus on, but also national holidays and traditions.
The sooner you start planning your content marketing strategy, the better prepared you will be when these events come around. These are the main shopping dates and holidays in 2023 that you should be on the lookout for:
- 14th February – Valentine’s Day
- 20th February – Presidents Day
- 8th March – International Women’s Day
- 9th April – Easter
- 1st May – 31st May – Mental Health Awareness Month
- 14th May – Mothers Day
- 29th May – Memorial Day
- 1st June – 30th June – Pride Month
- 14th June – American Flag Day
- 18th June – Father’s Day
- 4th July – Independence Day
- 11th July – Amazon Prime Day (Predicted)
- 4th September – Labor Day
- 31st October – Halloween
- 1st November – 30th November – National Native American Heritage Month
- 11th November – Veterans Day
- 23rd November – Thanksgiving
- 24th November – Black Friday
- 27th November – Cyber Monday
- 23rd December – Super Saturday (Panic Saturday)
- 24th December – Christmas Eve
- 25th December – Christmas Day
- 26th December – Boxing Day
- 31st December – New Years Eve
In regards to e-commerce, it’s important to not miss out on the biggest holiday shopping seasons. These are the main shopping holidays that you should be prepared for:
24th November & 27th November – Black Friday and Cyber Monday:
Black Friday originally started as a small event and has become a global phenomenon. If you’re an international brand you can target consumers all over the world on this day. It’s one of the major shopping days in the US and is the first opportunity for consumers to start taking their Christmas shopping seriously. Over the past couple of years, brands have been teasing some of their deals to customers a week in advance preparing them for the deals, encouraging newsletter signups and creating a sense of excitement.
17th December – Super Saturday (Panic Saturday)
Super Saturday, otherwise known as Panic Saturday is one of the biggest and busiest shopping days of the year. It’s usually last Saturday before Christmas so is a great time to do your last Christmas promotions and offer incentives such as free shipping.
26th December – Boxing Day:
What makes Boxing Day different is that it’s the perfect opportunity for people to buy gifts for themselves, therefore you want to change the way you advertise these offers. Don’t just plan for your consumers, but also the competition as you want to out-perform them, giving people a reason to purchase from you and not your competitors.
Now that you have a clear overview of the upcoming holidays in the US, you can create a tailored content strategy to interact with your clients through campaigns, offers and promotions.
Want to learn more about how GA Agency can support you in the creation of a seamless digital strategy? Contact us!