{"id":103408,"date":"2020-07-20T07:25:00","date_gmt":"2020-07-20T06:25:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-alternative-social-media-campaigns-for-businesses-participating-in-stophateforprofit\/"},"modified":"2026-05-25T19:00:42","modified_gmt":"2026-05-25T17:00:42","slug":"alternative-social-media-campaigns-for-businesses-participating-in-stophateforprofit-2","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/alternative-social-media-campaigns-for-businesses-participating-in-stophateforprofit-2\/","title":{"rendered":"Alternative Social Media Marketing for Businesses Participating in #StopHateForProfit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More than 400 brands like <strong>Unilever<\/strong>, <strong>adidas, Ben &amp; Jerry\u2019s, North Face, Verizon, Microsoft<\/strong> and <strong>Coca-Cola<\/strong> have now pledged to not run ads on Facebook through at least the end of July. They are asking Facebook to better handle hate speech and misinformation on its platform. The boycott is intended to not only force a reckoning within Facebook but also motivate advertisers to take a look at their marketing strategies. The question is: do we really need Facebook?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are participating in the <strong>#StopHateForProfit<\/strong> campaign you might be interested in <strong>alternative marketing strategies<\/strong> for your business. Below we listed a few suggestions on three examples of <strong>alternative social media platforms<\/strong> to test:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 Alternative Social Media Channels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Snapchat:<\/strong> Snap Ads are full-screen vertical video ads that can be up to 10 seconds long. They are an exciting, largely untapped advertising channel for marketers. Its user base is very active (160M in the world). Most Snapchatters don\u2019t use any other social media platform and their engagement is very high with the ads\u2019 swipe up rate five times higher than the average clickthrough rate of other social media ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 TikTok:<\/strong> this short-form, the video-sharing app allows users to create and share 15-second videos on any topic. It is the most popular free app in the world and 2020 is looking like the year that TikTok takes over. Roughly 50% of its global audience is under the age of 34. So it is extremely popular with Generation Z and if this is your target audience you should definitely run ads on the platform. For anyone with a business that produces video content, TikTok is worth joining and experimenting with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Youtube:<\/strong> There\u2019s no better time than now to promote your YouTube channel. YouTube recently overtook Facebook as the second most-visited site on the web. In short, YouTube is continuing to grow in popularity with no signs of slowing down. Ads on this platform have exceptional performance metrics and the channel is amazing for traffic, leads, and branding. To run ads on Youtube you just need a Google Ads account and Youtube channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested in running campaigns on one or all of the three <strong>alternative marketing channels<\/strong>? Please let us know: we would love to help with our expert advice and help you choose the best marketing channel for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about our <a href=\"https:\/\/www.ga.agency\/en\/media-buy-management\">Media Buy Services<\/a> and get in touch with us by filling out our <a href=\"https:\/\/www.ga.agency\/en\/contact-us\">contact form<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":4542,"menu_order":0,"template":"","categories":[252,258],"tags":[],"class_list":["post-103408","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alternative Social Media Marketing: #StopHateForProfit<\/title>\n<meta name=\"description\" content=\"Explore alternative campaigns for businesses joining #StopHateForProfit. Strategies to enhance your brand&#039;s social responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/alternative-social-media-campaigns-for-businesses-participating-in-stophateforprofit-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternative Social Media Marketing: #StopHateForProfit\" \/>\n<meta property=\"og:description\" content=\"Explore alternative campaigns for businesses joining #StopHateForProfit. 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