{"id":11816,"date":"2019-11-01T08:26:00","date_gmt":"2019-11-01T08:26:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/google-september-core-update\/"},"modified":"2026-05-26T13:16:42","modified_gmt":"2026-05-26T11:16:42","slug":"google-september-core-update","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-september-core-update\/","title":{"rendered":"Google\u2019s September Core Update is pushing website owners and brands to create more unique and relevant content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What is new?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Core update in October on its algorithm and underlying hardware is changing its BERT <strong>natural<\/strong> <strong>language<\/strong> <strong>processing<\/strong> (NLP) <strong>model<\/strong>, making it an integral part of their algorithm. BERT, the transfer learning technique, allows <strong>Google<\/strong> to <strong>better<\/strong> <strong>understand<\/strong> <strong>written<\/strong> <strong>language<\/strong> through searches and improving its understanding of context. Rather than analyzing text words one by one, BERT models are now able to <strong>integrate<\/strong> the <strong>entire context<\/strong> of a page or text. This <strong>change<\/strong> in search is the <strong>largest<\/strong> one yet <strong>in<\/strong> the <strong>history<\/strong> <strong>of<\/strong> <strong>search<\/strong> and will be useful in understanding the intention users put behind search queries. <strong>Pages will be ranked differently<\/strong> accordingly, either lowering or increasing their score. On average, we see SEMrush Sensor SERP volatility scores shifting from 3.6 to 5.3\/10 on desktop, and 3.9\/10 to 5.5\/10 on mobile among all websites in the UK.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/NLP-1024x665.png\" alt=\"\" class=\"wp-image-4613\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does this impact businesses?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Google algorithm has become more <strong>sophisticated<\/strong> and learned to better understand website content and take context into consideration and as such to score website ranking better. As such, websites that match the updates have experienced good uplift and the ones without having lost their positions.<br><br>So what does this mean for your business or advertisers? Typically, websites will be affected based on <strong>content<\/strong>, <strong>trustworthiness<\/strong> and <strong>correct<\/strong> <strong>information<\/strong>. Essentially, websites that include content that affects health, safety, financial stability, including online shopping websites. Google announced its <strong>BERT<\/strong> <strong>update<\/strong> <strong>affects<\/strong> about <strong>10% <\/strong>of <strong>search<\/strong> <strong>queries<\/strong>, thus recommending to <strong>focus<\/strong> <strong>on<\/strong> the <strong>quality<\/strong> <strong>of<\/strong> <strong>content<\/strong> and <strong>writing<\/strong> <strong>for<\/strong> your <strong>target<\/strong> to remain vital for SEO ranking and avoid potential plummeting of rank scores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital agencies as GAE agency have been adjusting their content marketing strategies and activities based on such changes in order to rank our clients\u2019 website higher on Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, businesses must keep the quality of website content in mind more than ever before in order to rank higher on Google and remain relevant for the users.<\/p>\n","protected":false},"author":3,"featured_media":67469,"menu_order":0,"template":"","categories":[252],"tags":[279,276,277,278],"class_list":["post-11816","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","tag-seo","tag-phase-1","tag-content-marketing","tag-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google core update pushes brand to create more unique content<\/title>\n<meta name=\"description\" content=\"Google&#039;s October algorithm update changes BERT language processing model, making it the largest change in the history of search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/google-september-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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