{"id":11839,"date":"2020-06-10T07:25:00","date_gmt":"2020-06-10T06:25:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-tiktok-ads-marketing-2-billion-platform\/"},"modified":"2026-05-25T19:00:43","modified_gmt":"2026-05-25T17:00:43","slug":"tiktok-ads-marketing-2-billion-platform","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/","title":{"rendered":"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The short-video streaming platform TikTok has taken the world by storm during the lockdown and recent years. It is now the <strong>most<\/strong> <strong>downloaded<\/strong> <strong>app<\/strong> of <strong>2020<\/strong> and was #2 in 2019 and 2018, totaling at <strong>2<\/strong> <strong>billion<\/strong> <strong>downloads<\/strong> and <strong>900<\/strong> <strong>million<\/strong> monthly active users. To showcase its users\u2019 activity and platform\u2019s trendiness, TikTok has created and shared its first UK TV ad that features its typical users and also celebrities, like Gordon Ramsey and Little Mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s differentiating factors are the very creative and entertaining nature of the content, full of video and sound effects, and the length of videos at just <strong>15<\/strong> <strong>seconds<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform is most popular among generation z and millennials, however, you will see people of all ages there, the elderly, young mothers, and cats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" class=\"embedly-embed\" title=\"YouTube embed\" src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FPEwPPsy4ZkE%3Ffeature%3Doembed&amp;display_name=YouTube&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DPEwPPsy4ZkE&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FPEwPPsy4ZkE%2Fhqdefault.jpg&amp;key=61d05c9d54e8455ea7a9677c366be814&amp;type=text%2Fhtml&amp;schema=youtube&amp;wmode=opaque\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some statistics about TikTok:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> 6th largest social network (surpassing LinkedIn, Snapchat, Twitter, and Pinterest) that is available in 150 countries and 6th for consumer spending worldwide <\/li><li> The average daily use is 46 minutes a day per user <\/li><li> In the U.S. TikTok users knew the app as Musical.ly before it got acquired <\/li><li> 30 million monthly active users are based in the United States, with 63.5% being under the age of 29 <\/li><li> Worldwide, close to 70% of TikTok users are under 25 years old <\/li><li> 400 million of the daily active users are based in China <\/li><li> 120 million or 33% of smartphone users in India have TikTok <\/li><li> 8.12 million users in the U.K. (April 2020, Statista) <\/li><li> There are over 40 users with over 10 million followers\u00a0 <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/TikTokAudienceage-1024x1024.jpeg\" alt=\"\" class=\"wp-image-4263\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok ads and marketing facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Brand takeover ads cost <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">$50,000<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> per day and guarantee <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">5<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">million<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> daily impressions and only one advertiser per day<\/span> <\/li><li> TikTok Ads start at $50 to $150,000\u00a0 <ul data-rte-list=\"default\"><li> Self-service ads starting at $50 at the ad group level <\/li><li> Hashtag challenge: $150,000 for six days <\/li><li> Branded lenses: $80,000 &#8211; 120,000 <\/li><li> Brand takeover: $50,000 <\/li><li> In-feed video: $25,000 minimum per campaign with $30,000 daily maximum  <\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Impact of TikTok Growth On Your Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform\u2019s exponential growth and trendiness are undeniable. TikTok has a young and growing highly engaged creative audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your target audience is under 29 and your business has the creative capabilities for engaging content creation, it does present an excellent opportunity using TikTok as a marketing channel to engage organically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of TikTok ads, we have seen brands like Balenciaga (TopView Ad), Pretty Little Thing, Mercedes Benz, and Converse, among others, to make use of the TikTok advertising placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The self-service advertising on the platform currently comes at an average CPC of $10 or \u00a37.50 and other formats start at $25,000. Such high average CPC does ask for higher budget bracket for actions to be taken, however, can be quite powerful in the upper funnel and in raising brand awareness if the target audience is a match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested in advertising on TikTok? <a href=\"\/contact-us\">Contact us<\/a> now or see our <a href=\"\/media-buy-management\">Media Buy Services<\/a> page.<\/p>\n","protected":false},"author":3,"featured_media":68297,"menu_order":0,"template":"","categories":[252,258],"tags":[],"class_list":["post-11839","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Ads Marketing: The Growing 2 Billion Downloads Platform<\/title>\n<meta name=\"description\" content=\"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform\" \/>\n<meta property=\"og:description\" content=\"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T17:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/06\/TikTokadvertisingGAAgencydigitalmarketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/\",\"name\":\"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/TikTokadvertisingGAAgencydigitalmarketing.jpeg\",\"datePublished\":\"2020-06-10T06:25:00+00:00\",\"dateModified\":\"2026-05-25T17:00:43+00:00\",\"description\":\"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/TikTokadvertisingGAAgencydigitalmarketing.jpeg\",\"contentUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/TikTokadvertisingGAAgencydigitalmarketing.jpeg\",\"width\":2500,\"height\":1779},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/tiktok-ads-marketing-2-billion-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ga.agency\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/\",\"name\":\"GA Agency\",\"description\":\"Global Omnichannel Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ga.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ga.agency\\\/#organization\",\"name\":\"GA Agency\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ga-agency-logo-blue.svg\",\"contentUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ga-agency-logo-blue.svg\",\"width\":204,\"height\":67,\"caption\":\"GA Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ga-agency\\\/\"],\"email\":\"hello@ga.agency\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"33 Broadwick Street, Soho\",\"addressLocality\":\"London\",\"postalCode\":\"W1F 0DQ\",\"addressCountry\":\"GB\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"hello@ga.agency\"},\"description\":\"Global Omnichannel Digital Marketing Agency\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform","description":"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/","og_locale":"en_US","og_type":"article","og_title":"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform","og_description":"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience","og_url":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/","og_site_name":"GA Agency","article_modified_time":"2026-05-25T17:00:43+00:00","og_image":[{"width":2500,"height":1779,"url":"https:\/\/ga.agency\/wp-content\/uploads\/2021\/06\/TikTokadvertisingGAAgencydigitalmarketing.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/","url":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/","name":"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform","isPartOf":{"@id":"https:\/\/ga.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/#primaryimage"},"image":{"@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2021\/06\/TikTokadvertisingGAAgencydigitalmarketing.jpeg","datePublished":"2020-06-10T06:25:00+00:00","dateModified":"2026-05-25T17:00:43+00:00","description":"Unlock the potential of TikTok Ads on the $2 billion platform! Learn effective strategies to maximize your reach with this growing audience","breadcrumb":{"@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/#primaryimage","url":"https:\/\/ga.agency\/wp-content\/uploads\/2021\/06\/TikTokadvertisingGAAgencydigitalmarketing.jpeg","contentUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2021\/06\/TikTokadvertisingGAAgencydigitalmarketing.jpeg","width":2500,"height":1779},{"@type":"BreadcrumbList","@id":"https:\/\/ga.agency\/en\/blog\/tiktok-ads-marketing-2-billion-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ga.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/ga.agency\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"TikTok Ads Marketing: The Growing 2 Billion Downloads Platform"}]},{"@type":"WebSite","@id":"https:\/\/ga.agency\/en\/#website","url":"https:\/\/ga.agency\/en\/","name":"GA Agency","description":"Global Omnichannel Digital Marketing Agency","publisher":{"@id":"https:\/\/ga.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ga.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ga.agency\/#organization","name":"GA Agency","url":"https:\/\/ga.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ga.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ga.agency\/wp-content\/uploads\/2026\/01\/ga-agency-logo-blue.svg","contentUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2026\/01\/ga-agency-logo-blue.svg","width":204,"height":67,"caption":"GA Agency"},"image":{"@id":"https:\/\/ga.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ga-agency\/"],"email":"hello@ga.agency","address":{"@type":"PostalAddress","streetAddress":"33 Broadwick Street, Soho","addressLocality":"London","postalCode":"W1F 0DQ","addressCountry":"GB"},"contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"hello@ga.agency"},"description":"Global Omnichannel Digital Marketing Agency"}]}},"_links":{"self":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/blog\/11839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/media\/68297"}],"wp:attachment":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/media?parent=11839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/categories?post=11839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/tags?post=11839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}