![\"\"](\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/GoogleSearchLiasion-1024x454.png\")
<\/figure>\n\n\n\n<\/span>How the Update Works<\/span><\/h2>\n\n\n\nBy clicking on a featured snippet, the user will be taken directly <\/strong>to the part of the content <\/strong>that best answers their query<\/strong>, which will be highlighted for HTML pages.<\/p>\n\n\n\nThere will be no special markup needed in order for Google to send users directly to the content, as this update happens automatically. <\/p>\n\n\n\n
This change won\u2019t happen to every featured snippet, only to those where Google is confident it can redirect the user directly to the content.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>How it Looks Like (Some Examples)<\/span><\/h2>\n\n\n\nType in any search query, like for example \u201cwhere was pasta invented\u201d, then click on the featured snippet. <\/p>\n\n\n\n![\"\"](\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/pastaitaly-1024x579.png\")
<\/figure>\n\n\n\nYou will be immediately redirected to the landing page, where Google will have highlighted the text<\/strong> that we see in the featured snippet. <\/p>\n\n\n\n![\"\"](\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/pastafeaturedsnippetexplanation-1024x336.png\")
<\/figure>\n\n\n\nThis feature was first available for AMP pages (Accelerated Mobile Pages) and now for HTML ones as well. <\/p>\n\n\n\n
This update is meant to make users\u2019 experience better<\/strong>, as it allows them to locate the content they saw on the featured snippet in an easier and quicker way. <\/p>\n\n\n\nAccording to Search Engine Journal<\/span><\/a>, along with the highlighting of the text, Google changes the URL too, by adding extra parameters to it. This might make it possible to track user visits to a website if they come from a featured snippet which uses the new URL parameters. <\/p>\n\n\n\n<\/span>Deduplication of Featured Snippets <\/span><\/h2>\n\n\n\nIt\u2019s important to note that Google has changed the way how featured snippet it will be generated, before the update was possible to rank both SERP result with link to the page and also with the featured snippets, now if your page is visible on the featured snippet it will not rank anymore on SERP. The search engine will \u201cchoose\u201d the right resource for featured snippets from any resource at top five results, so to have a chance to be more visible you need to rank on the first five positions.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>What are Featured Snippets? (Definition of Featured Snippets)<\/span><\/h2>\n\n\n\nA featured snippet is normally a block of text that shows up on the SERP which contains the answer to your query. It\u2019s found above the organic search results, in the so-called \u201cposition 0\u201d. <\/p>\n\n\n\n
This is a feature which makes users\u2019 online search easier, as the answer to their query<\/strong> is visible at a glance<\/strong>. If Google displays your content as a featured snippet, it will get a lot of exposure. <\/p>\n\n\n\n <\/p>\n\n\n\n
Featured Snippets can be shown as:<\/p>\n\n\n\n
- \n
A paragraph<\/strong>: a block of text that usually answers the how, who, when, why, what<\/em> questions;<\/p>\n<\/li>- \n
List<\/strong>: answers are shown in a list, usually for recipes or step-by-step guides;<\/p>\n<\/li>- \n
Table<\/strong>: these snippets are used for comparison charts. <\/p>\n<\/li><\/ul>\n\n\n\n <\/p>\n\n\n\n
<\/span>How to optimize your website<\/span><\/h2>\n\n\n\nEven if Google underlines that no action is required we recommend to have a deep review of your pages and content, it\u2019s clear that on page SEO it\u2019s more relevant. We suggest working with long tail keywords that can add more value for a specific topic, but be careful to avoid over optimization of your pages. Do your best to answer users’ questions and research.And it will also be very important to check your structured data optimization that can make your content more readable. <\/p>\n\n\n\n
<\/p>\n\n\n\n
If you\u2019re looking for a way to optimize your content in order to help your business succeed on Google organic search results, Contact Us<\/strong><\/a> now or check out our SEO Consulting<\/strong><\/a> services page. <\/p>\n\n\n\nMore resources on Google\u2019s recent updates:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n
There will be no special markup needed in order for Google to send users directly to the content, as this update happens automatically. <\/p>\n\n\n\n
This change won\u2019t happen to every featured snippet, only to those where Google is confident it can redirect the user directly to the content.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>How it Looks Like (Some Examples)<\/span><\/h2>\n\n\n\nType in any search query, like for example \u201cwhere was pasta invented\u201d, then click on the featured snippet. <\/p>\n\n\n\n<\/figure>\n\n\n\nYou will be immediately redirected to the landing page, where Google will have highlighted the text<\/strong> that we see in the featured snippet. <\/p>\n\n\n\n<\/figure>\n\n\n\nThis feature was first available for AMP pages (Accelerated Mobile Pages) and now for HTML ones as well. <\/p>\n\n\n\n
This update is meant to make users\u2019 experience better<\/strong>, as it allows them to locate the content they saw on the featured snippet in an easier and quicker way. <\/p>\n\n\n\nAccording to Search Engine Journal<\/span><\/a>, along with the highlighting of the text, Google changes the URL too, by adding extra parameters to it. This might make it possible to track user visits to a website if they come from a featured snippet which uses the new URL parameters. <\/p>\n\n\n\n<\/span>Deduplication of Featured Snippets <\/span><\/h2>\n\n\n\nIt\u2019s important to note that Google has changed the way how featured snippet it will be generated, before the update was possible to rank both SERP result with link to the page and also with the featured snippets, now if your page is visible on the featured snippet it will not rank anymore on SERP. The search engine will \u201cchoose\u201d the right resource for featured snippets from any resource at top five results, so to have a chance to be more visible you need to rank on the first five positions.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>What are Featured Snippets? (Definition of Featured Snippets)<\/span><\/h2>\n\n\n\nA featured snippet is normally a block of text that shows up on the SERP which contains the answer to your query. It\u2019s found above the organic search results, in the so-called \u201cposition 0\u201d. <\/p>\n\n\n\n
This is a feature which makes users\u2019 online search easier, as the answer to their query<\/strong> is visible at a glance<\/strong>. If Google displays your content as a featured snippet, it will get a lot of exposure. <\/p>\n\n\n\n <\/p>\n\n\n\n
Featured Snippets can be shown as:<\/p>\n\n\n\n
- \n
A paragraph<\/strong>: a block of text that usually answers the how, who, when, why, what<\/em> questions;<\/p>\n<\/li>- \n
List<\/strong>: answers are shown in a list, usually for recipes or step-by-step guides;<\/p>\n<\/li>- \n
Table<\/strong>: these snippets are used for comparison charts. <\/p>\n<\/li><\/ul>\n\n\n\n <\/p>\n\n\n\n
<\/span>How to optimize your website<\/span><\/h2>\n\n\n\nEven if Google underlines that no action is required we recommend to have a deep review of your pages and content, it\u2019s clear that on page SEO it\u2019s more relevant. We suggest working with long tail keywords that can add more value for a specific topic, but be careful to avoid over optimization of your pages. Do your best to answer users’ questions and research.And it will also be very important to check your structured data optimization that can make your content more readable. <\/p>\n\n\n\n
<\/p>\n\n\n\n
If you\u2019re looking for a way to optimize your content in order to help your business succeed on Google organic search results, Contact Us<\/strong><\/a> now or check out our SEO Consulting<\/strong><\/a> services page. <\/p>\n\n\n\nMore resources on Google\u2019s recent updates:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n
<\/figure>\n\n\n\nYou will be immediately redirected to the landing page, where Google will have highlighted the text<\/strong> that we see in the featured snippet. <\/p>\n\n\n\n This feature was first available for AMP pages (Accelerated Mobile Pages) and now for HTML ones as well. <\/p>\n\n\n\n This update is meant to make users\u2019 experience better<\/strong>, as it allows them to locate the content they saw on the featured snippet in an easier and quicker way. <\/p>\n\n\n\n According to Search Engine Journal<\/span><\/a>, along with the highlighting of the text, Google changes the URL too, by adding extra parameters to it. This might make it possible to track user visits to a website if they come from a featured snippet which uses the new URL parameters. <\/p>\n\n\n\n It\u2019s important to note that Google has changed the way how featured snippet it will be generated, before the update was possible to rank both SERP result with link to the page and also with the featured snippets, now if your page is visible on the featured snippet it will not rank anymore on SERP. The search engine will \u201cchoose\u201d the right resource for featured snippets from any resource at top five results, so to have a chance to be more visible you need to rank on the first five positions.<\/p>\n\n\n\n <\/p>\n\n\n\n A featured snippet is normally a block of text that shows up on the SERP which contains the answer to your query. It\u2019s found above the organic search results, in the so-called \u201cposition 0\u201d. <\/p>\n\n\n\n This is a feature which makes users\u2019 online search easier, as the answer to their query<\/strong> is visible at a glance<\/strong>. If Google displays your content as a featured snippet, it will get a lot of exposure. <\/p>\n\n\n\n <\/p>\n\n\n\n Featured Snippets can be shown as:<\/p>\n\n\n\n A paragraph<\/strong>: a block of text that usually answers the how, who, when, why, what<\/em> questions;<\/p>\n<\/li> List<\/strong>: answers are shown in a list, usually for recipes or step-by-step guides;<\/p>\n<\/li> Table<\/strong>: these snippets are used for comparison charts. <\/p>\n<\/li><\/ul>\n\n\n\n <\/p>\n\n\n\n Even if Google underlines that no action is required we recommend to have a deep review of your pages and content, it\u2019s clear that on page SEO it\u2019s more relevant. We suggest working with long tail keywords that can add more value for a specific topic, but be careful to avoid over optimization of your pages. Do your best to answer users’ questions and research.And it will also be very important to check your structured data optimization that can make your content more readable. <\/p>\n\n\n\n <\/p>\n\n\n\n If you\u2019re looking for a way to optimize your content in order to help your business succeed on Google organic search results, Contact Us<\/strong><\/a> now or check out our SEO Consulting<\/strong><\/a> services page. <\/p>\n\n\n\n More resources on Google\u2019s recent updates:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Deduplication of Featured Snippets <\/span><\/h2>\n\n\n\n
<\/span>What are Featured Snippets? (Definition of Featured Snippets)<\/span><\/h2>\n\n\n\n
<\/span>How to optimize your website<\/span><\/h2>\n\n\n\n