{"id":11861,"date":"2020-09-29T07:25:00","date_gmt":"2020-09-29T06:25:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-why-you-need-to-do-remarketing-for-abandoned-carts\/"},"modified":"2026-05-26T15:35:00","modified_gmt":"2026-05-26T13:35:00","slug":"why-you-need-to-do-remarketing-for-abandoned-carts","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/why-you-need-to-do-remarketing-for-abandoned-carts\/","title":{"rendered":"How Can Remarketing Help to Recover Abandoned Carts?"},"content":{"rendered":"\n

\u00a0A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate<\/strong> is 70%<\/a>, which means that the vast majority of online customers abandon their shopping carts without making a purchase.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Considering the competitiveness of the e-commerce industry, when users add items to the cart they are very close to a purchase and very valuable<\/strong>, but most will not come back to it on their own. These customers are in the lower funnel action phase<\/strong> of the sales funnel so they know the brand and its products so they just need a small incentive <\/strong>to convert<\/strong>.<\/p>\n\n\n\n

This can be done with several strategies, following we will look at how you can reach your customers after an interaction on Google<\/strong>, Facebook <\/strong>and by Email<\/strong>.<\/p>\n\n\n\n

Google Remarketing<\/strong><\/p>\n\n\n\n

To start remarketing on Google, you will first need to install a Google Ads remarketing tag,<\/strong> otherwise, you can use the Google Analytics tag <\/strong>if your accounts are linked with each other. Once the tag collects enough information, you will be able to target specific user interactions with your website, like cart abandonments or product page views. We recommend doing remarketing on the Google display network<\/strong>, as it is the most effective <\/strong>channel for this bottom of the funnel campaign.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Facebook Remarketing<\/strong><\/p>\n\n\n\n

The process of creating <\/strong>a remarketing ads <\/strong>campaign on Facebook is quite similar to Google, with a few differences. Here is how to do it:<\/p>\n\n\n\n

The first thing you need to do is downloading and installing the Facebook Pixel<\/strong>. This piece of code is placed into your website and it allows you to track user interactions <\/strong>by triggering cookies. <\/p>\n\n\n\n

When creating a new ad set, you can select your audience <\/strong>based on data from the Facebook Pixel, which tracks specific events on your website. There are 17 standard events<\/strong>, following are the most relevant: purchases, add to cart, initiated checkouts and registrations. Additionally, you can create custom events <\/strong>which are based on specific URL rules.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Abandoned Cart Email Remarketing<\/strong><\/p>\n\n\n\n

The email channel is a very powerful one for remarketing. On average, 45%<\/strong> of users open <\/strong>an abandoned cart email and almost 11%<\/strong> convert <\/strong>and become customers. A success factor <\/strong>for email remarketing is automation<\/strong>.  We recommend automating these campaigns to a trigger-based or automated campaign, which is a viable option on many email marketing softwares. You should set it up so that users automatically receive an email 3 to 6 hours<\/strong> after they abandon the cart. <\/p>\n\n\n\n

Now that you know why you should send abandoned cart emails, let us look at what you should include in them:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What to Include in an abandoned cart email<\/strong><\/p>\n\n\n\n