{"id":11863,"date":"2020-10-13T07:25:00","date_gmt":"2020-10-13T06:25:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-the-future-machine-learning-ai-powered-email-marketing\/"},"modified":"2026-05-26T13:16:41","modified_gmt":"2026-05-26T11:16:41","slug":"the-future-machine-learning-ai-powered-email-marketing-2","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/the-future-machine-learning-ai-powered-email-marketing-2\/","title":{"rendered":"The Future of Machine Learning and AI Powered Email Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&nbsp;The rise of <strong>artificial intelligence <\/strong>is one of the most relevant technological trends of 2020, especially in digital marketing. An astonishing growth has been recorded and it is projected to continue in the future, with <strong>new applications <\/strong>emerging continuously. More companies are now adopting these technologies to get <strong>more insight <\/strong>into their customers as well as to <strong>reduce costs<\/strong>. One of the most important applications of AI in marketing is for the <strong>email channel<\/strong>. In fact, email marketing is still the most effective way for companies to reach their customers, because of its low cost and its incredibly high average ROI of 3800% (Source: <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\">Hubspot<\/a>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some Facts About AI&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> The <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">global market <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">for machine learning is projected to grow at a compound growth rate of <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">42.8%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">a year<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> to 2024. (Source: <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2019\/03\/27\/roundup-of-machine-learning-forecasts-and-market-estimates-2019\/\">Forbes<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">)<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">58%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> of large companies surveyed report adopting AI in at least one function or business unit in 2019, up from <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">47%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> in 2018. (Source: <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/hai.stanford.edu\/sites\/default\/files\/ai_index_2019_report.pdf\">Stanford AI index<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> )<\/span> <\/li><li> In 2019, <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">15%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> of respondents from the State of AI study reported using AI to do consumer segmentation in their marketing departments, up from <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">9%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> in 2018. (Source: <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.stateofai2019.com\/summary\/\">State of AI 2019)<\/a> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Importance of Segmentation and Personalization in Email Marketing&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation and personalization are the two most important factors when it comes to achieving good open rates and click-through rates in email marketing. According to the DDMA <a href=\"https:\/\/ddma.nl\/emailbenchmark\/\">Email Benchmark<\/a> for 2019, a report which analyzes <strong>19.6 billion emails<\/strong> sent worldwide, factors like list <strong>size <\/strong>and <strong>frequency <\/strong>are closely related to the <strong>performance <\/strong>of an email campaign. In fact, campaigns with a list size of over 10 thousand emails, are likely to have a 2% to 5% decrease in the open rate, while campaigns with a frequency higher than 400 emails a year can cause a decrease in open rates up to 3%. AI-based email marketing allows for a more segmented audience and smaller list sizes, as it can use <strong>predictions <\/strong>based on previous data and other techniques to create new relevant segments for the campaign. For instance, AI can automate functions like <strong>A\/B testing<\/strong> or other <strong>content personalizations <\/strong>inside the email, which can improve open rates up to 4.8% and click rates up to 1.8%, depending on the degree of personalization. By doing so, subscribers receive a tailored message, more relevant to their customer journey, and where they are in the funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What AI Based Email Marketing Means for Your Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rise and the growing popularity of AI in marketing allows brands for a more <strong>customer centric <\/strong>approach. Providing <strong>personalized <\/strong>subject lines and content can increase click through rates by 4.8% on average (source: <a href=\"https:\/\/ddma.nl\/emailbenchmark\/\">DDMA<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/dynamiccontent_GAAgency.png\" alt=\"\" class=\"wp-image-4225\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Machine learning, which is a sub-field of AI, enables email management softwares to learn based on previous tests and to change parameters such as the subject line, an image or other contents accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that you can <strong>cut costs by automating <\/strong>functions like finding optimal sending times for a campaign and content for an email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, you can <strong>become more relevant <\/strong>for your customers and provide <strong>more value <\/strong>to their experience, increasingly going through all the phases of the funnel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested in knowing more about how to improve your email marketing results with the use of AI and machine learning?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ga.agency\/en\/contact-us\">Contact us<\/a> if you want to know more about how you can reach your customers more effectively through email and visit our <a href=\"https:\/\/www.ga.agency\/en\/email-marketing\">Email Marketing service page<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":4533,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-11863","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Machine Learning and AI Powered Email Marketing<\/title>\n<meta name=\"description\" content=\"Explore the future of email marketing with machine learning and AI. 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