{"id":11867,"date":"2020-11-18T07:25:58","date_gmt":"2020-11-18T07:25:58","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-black-friday-2020-trends-report\/"},"modified":"2026-05-26T13:16:41","modified_gmt":"2026-05-26T11:16:41","slug":"black-friday-2020-trends-report","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/black-friday-2020-trends-report\/","title":{"rendered":"How Will Consumers Shop on Black Friday 2020?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the rise of digitalization, it is essential for companies to elaborate a well-planned digital strategy to outsmart competitors and boost sales. To help your company find the <strong>optimal marketing strategy during the biggest sales event of the year<\/strong>, the Black Friday and Cyber Monday weekend, we have conducted a survey with over 300 participants worldwide to collect insights into consumer attitudes and <strong>shopping behavior<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results gave us valuable insights into what products consumers are expected to buy, what channels they will use to find deals and what the optimal discount is.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Are Consumers\u2019 Preferred Channels to Find Discounts?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With online sales expected to rise by over 30% this year due to COVID-19 and with over <strong>57%<\/strong> of our respondents indicating their <strong>intention to shop online<\/strong> this year during Black Friday and Cyber Monday, you should be ready to adapt your online marketing strategy accordingly. As <strong>Brand Google Search<\/strong> is the main channel used by customers (23%) to find deals, we recommend you ensure your brand shows at the top of the search engine\u2019s results thanks to SEO and SEM. <strong>Social media like Instagram (18%) and Facebook (10%)<\/strong> are also popular platforms to find sales, meaning you should prepare an aggressive marketing strategy on these channels as well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the Ideal Discount and Delivery Time?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other findings include the <strong>ideal discount<\/strong>, which according to our respondents lies around <strong>30%<\/strong> and <strong>delivery time<\/strong>, which should <strong>not exceed 1 week <\/strong>as an excessive waiting time could prevent your clients from purchasing your products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested to know more?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find a lot more interesting information by downloading our <a href=\"https:\/\/www.ga.agency\/en\/black-friday-2020-consumer-trends-report#\"><span style=\"text-decoration: underline;\">Black Friday 2020 trends <\/span><\/a>report.<\/p>\n","protected":false},"author":3,"featured_media":4612,"menu_order":0,"template":"","categories":[252],"tags":[290],"class_list":["post-11867","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Will Consumers Shop on Black Friday 2020? | GA Agency<\/title>\n<meta name=\"description\" content=\"To help your company find the optimal marketing strategy we conducted a survey with over 300 participants worldwide. 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