{"id":11875,"date":"2020-12-17T07:25:58","date_gmt":"2020-12-17T07:25:58","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-russian-fashion-futurum-forum-guido-ampollini-guest-speaker\/"},"modified":"2026-05-26T12:07:56","modified_gmt":"2026-05-26T10:07:56","slug":"russian-fashion-futurum-forum-guido-ampollini-guest-speaker","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/russian-fashion-futurum-forum-guido-ampollini-guest-speaker\/","title":{"rendered":"Fashion Futurum Invites Guido Ampollini as a Guest Speaker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GA Agency&#8217;s Head of Performance and <strong>Founder<\/strong>, <strong>Guido Ampollini,<\/strong> was a guest speaker at the <a href=\"http:\/\/fashionfuturum.ru\/en\"><span style=\"text-decoration: underline;\"><strong>Russian Fashion Futurum<\/strong><\/span><\/a> forum on Friday, December 11th 2020 where he spoke about the topic \u201c<strong>Trends of the Future: Building a Successful Digital Strategy<\/strong>\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Fashion_Futurum_Conference\"><\/span>About Fashion Futurum Conference&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 2020 Fashion Forum had over <strong>50 speakers<\/strong> from 24 different countries to discuss the trends in fashion and culture, with a specific focus on the <strong>topic:&nbsp; \u201cWhat is the future of independent fashion brands in post-COVID reality?\u201d<\/strong>.&nbsp; The experts talked to an audience of over 20,000 people, which included fashion experts, brands, editors, students and bloggers, with Q&amp;As, presentations, and tutorials.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2020\/12\/Fashionforumstats_GAAgency.png\" alt=\"\" class=\"wp-image-4392\" width=\"500\" height=\"179\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some of key speakers below:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Pascal Morand, the <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Executive President of the French Federation of the Haute Couture<\/strong> <\/li><li> \u0421arlo Capasa, the <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Chairman of Camera Nazionale della Moda Italiana<\/strong> <\/li><li> Alexander Shumsky, <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">the President of Russian Fashion Council <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">and Mercedes-Benz Fashion Week Russia<\/span> <\/li><li> Emmie America, original and <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">creative artist <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">and photographer for well-known brands such as <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Vogue<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Russia<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, Vogue Arabia, <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Calvin<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Klein<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, Urban Outfitters, UGG, etc., Moscow, Russia<\/span> <\/li><li> Olga Mikhaylovskaya,<strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> Fashion Editor<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> (<\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Vogue<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> Russia, &#8220;Kommersant&#8217;)<\/span> <\/li><li> Sergey KozhevnikovCreative <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Director<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">of<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">BBDO<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, Moscow, Russia<\/span> <\/li><li> Stephan Rabimov Editor-at-Large, <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">L&#8217;Officiel<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Austria<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, Portland, USA<\/span> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Topics discussed included<strong> art and design on the future<\/strong>, sustainable practices in the fashion world, varying<strong> fashion trends <\/strong>per city, the identity of world cultures through fashion, virtual vs real clothes, lessons from the past, and the importance of<strong> visual presence for brands<\/strong>, amongst others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guido&#8217;s expertise<\/strong> and experience working both with new and <strong>emerging streetwear fashion brands, like A-COLD-WALL*<\/strong> and industry giants like Prada, Miu Miu, KARL, and more, enabled him to present his view on the <strong>importance of a successful digital strategy<\/strong>. In his Q&amp;A, GA Agency\u2019s founder talked about why a digital marketing strategy is essential for companies and gave<strong> practical tips<\/strong> on how to be successful in today\u2019s fashion industry for both small and large fashion brands.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/russian-fashion-futurum-forum-guido-ampollini-guest-speaker\/#About_Fashion_Futurum_Conference\" >About Fashion Futurum Conference&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":67973,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-11875","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Futurum Invites Guido Ampollini as a Guest Speaker | GA Agency<\/title>\n<meta name=\"description\" content=\"Guido Ampollini is a guest speaker at the Russian Fashion Futurum Forum! 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