{"id":11876,"date":"2020-12-18T07:25:58","date_gmt":"2020-12-18T07:25:58","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-google-trends-2020-change-in-consumer-behavior\/"},"modified":"2026-05-26T13:16:41","modified_gmt":"2026-05-26T11:16:41","slug":"google-trends-2020-change-in-consumer-behavior","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-trends-2020-change-in-consumer-behavior\/","title":{"rendered":"Google Trends 2020: How did consumers\u2019 behavior change?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Trends recently published a summary of the <strong>most Googled terms and searches done by its users in 2020<\/strong>, which reflect the impact of the COVID-19 pandemic on everyday life. At GA Agency we enjoyed the video by Google Trends on the topic and decided to share it with our audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ghnWu0fn7pU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google trends 2020 in the UK showed a <strong>shift in users\u2019 interests and behaviors <\/strong>during the past months, which take into account the initial stages of the uncertainty caused by the pandemic, the adaptation, and hope for a return to normality. As working from home became the new normal, people had to learn how to work, learn and be productive from their desks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2020\/12\/Workingfromhome_GAAgency-1024x471.png\" alt=\"\" class=\"wp-image-4381\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With people stuck at home due to strict regulations, people became more&nbsp;<strong>reliant on at-home delivery (+500%)<\/strong>&nbsp;of products and services to avoid missing out on the small things in life.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/delivery_GAAgency-1024x471.png\" alt=\"\" class=\"wp-image-4367\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/deliverystats_GAAgency-300x298.png\" alt=\"\" class=\"wp-image-4369\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The global pandemic was also an incentive for many to focus on fitness, health (eg. online yoga +1000%), improving their diet, and starting a <strong>new sustainable lifestyle<\/strong>. With gyms closed all over the world, online workouts became the new normal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/onlineworkout_GAAgency-1024x471.png\" alt=\"\" class=\"wp-image-4375\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite lockdowns, people also learned to socialize online (+1000%) and to learn new skills for the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/onlinegames_GAAgency-1024x471.png\" alt=\"\" class=\"wp-image-4373\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, as Christmas approaches, searches reflect people\u2019s <strong>desire to keep sharing important moments<\/strong> despite the situation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/Christmastrends_GAAgency-1024x463.png\" alt=\"\" class=\"wp-image-4364\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you enjoy the video!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search insights obtained from Google Trends 2020 are now more important and valuable than ever and need to be leveraged to keep up to date with a continuously changing environment and consumer needs. Despite the high level of uncertainty, it is certain that&nbsp;<strong>digital adoption<\/strong>, accelerated by COVID-19, will significantly impact consumer behavior in the future. To stay on top of changing trends, we recommend keeping<strong>&nbsp;up with rising trends and leverage them through digital marketing<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested in learning more about how GA Agency can help you with your digital marketing strategy?&nbsp;<a href=\"https:\/\/www.ga.agency\/en\/contact-us\" target=\"_blank\" rel=\"noopener\"><strong>Contact us<\/strong><\/a>&nbsp;now!<\/p>\n","protected":false},"author":3,"featured_media":71651,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-11876","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Trends 2020: How did consumers\u2019 behavior change? | GA Agency<\/title>\n<meta name=\"description\" content=\"Explore Google Trends 2020 and how changes in consumer behavior are shaping current digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/google-trends-2020-change-in-consumer-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Trends 2020: How did consumers\u2019 behavior change? 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