{"id":11887,"date":"2021-03-05T07:27:24","date_gmt":"2021-03-05T07:27:24","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-google-analytics-4-property\/"},"modified":"2026-05-25T19:00:27","modified_gmt":"2026-05-25T17:00:27","slug":"google-analytics-4-property","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-analytics-4-property\/","title":{"rendered":"New Google Analytics 4 Property: 5 Major Changes Made &#038; Advantages of Using It"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google recently updated its property from Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The new Google Analytics 4 property can<strong> scale with your business <\/strong>and <strong>measure across devices and platforms<\/strong>.&nbsp;According to McKinsey, data-driven organizations are 6x as likely to retain customers and 19x more likely to be profitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to the previous Universal analytics, 5 major changes were made:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/GoogleAnalytics_GAAgency-1024x491.png\" alt=\"\" class=\"wp-image-4298\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Simplified reporting:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Universal Analytics: Data is grouped into predefined and customizable reports, but it can be hard to find data not available in pre-existing reports <\/li><li> Google Analytics 4: Simplified reporting with overview reports that cover single insights. Possibility to <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">select comprehensive reports and customizable <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">ways to find data.<\/span> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Unlimited cross-device and cross-platform reporting:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Universal Analytics: could only process data either from websites or from apps <\/li><li> Google Analytics 4: Can process data from both websites and apps by setting up a <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">data stream for each platform <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">with which your user interacts with your website<\/span> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Event-based data model:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Universal Analytics uses a session-based data model measurement: sessions are groups of user interactions with your website in a given frame <\/li><li> Google Analytics 4 uses an event-based model: User interactions are stored as events, thus providing <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">insights into interactions across devices and platforms to gain more information<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">. Furthermore, it uses machine learning to improve the insights obtained and their accuracy\u00a0<\/span> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Integrated Reporting&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new GA4 integrated reporting is optimized to handle various data streams, thus enabling your business to <strong>de-duplicate users that access your website from different devices. <\/strong>This allows to obtain a clearer view of the user journey on several devices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. New Overview Reports<\/strong><br>Google Analytics 4 properties also offer new overview reports, covering <strong>single insights<\/strong> into your business. Examples of these reports include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Summary report:<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> provides high-level snap-shots of user insights\u00a0<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Real-time reporting: <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">monitors activity as it happens by showing events taking place from 5 seconds to 30 minutes before<\/span> <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/GoogleAnalyticsoverview_GAAgency-1024x555.png\" alt=\"\" class=\"wp-image-4300\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: bounteous.com<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_Google_Analytics_4\"><\/span>What are the advantages of Google Analytics 4?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the new analysis techniques offered by Google Analytics 4, you can focus on the specific insights you\u2019re interested in and <strong>export custom data sets<\/strong>. Examples of analysis techniques include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">funnel analysis:<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> shows the <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">customer journey process<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">. Can be useful to see at what stage of the process customers drop out or get stuck, and improve the website accordingly<\/span> <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">segment overlap<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: compares up to 3 user segments and evaluates how they overlap. This allows to <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">isolate specific audiences<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> based on complex conditions.\u00a0<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">user explorer<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: enables you to <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">learn more about each anonymous user<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">\u2019s activities on your website (eg. downloading your app, visiting your website,..)<\/span> <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/GoogleAnalytics4_GAAgency-1024x684.jpeg\" alt=\"\" class=\"wp-image-4302\"\/><figcaption>Krynica-Zdroj, Poland &#8211; July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his tablet. Google Analytics is the most famous application for advanced web traffic analysis in the world<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_your_Google_Analytics_4_Property\"><\/span><strong>How to Set Up your Google Analytics 4 Property?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Set Up your Google Analytics 4 Property?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of deleting your old UA property, we recommend <strong>utilizing it in tandem with the new GA4 property<\/strong>, to take advantage of the new and upcoming features. In Google Analytics 4 properties you can then set up a data stream for each platform with which your users interact and engage with your website. After setting up your property, ensure that data has started reporting by logging into your Google Analytics account and opening your Google Analytics 4 property.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested in adding a Google Analytics 4 property to your account to make better business decisions based on your digital analytics data? <a href=\"https:\/\/www.ga.agency\/en\/contact-us\"><span style=\"text-decoration: underline;\"><strong>Contact us<\/strong><\/span><\/a> now! If you want to learn more about other data analytics services we offer, check out our <a href=\"https:\/\/www.ga.agency\/en\/data-analytics\"><strong>Data Analytics<\/strong><\/a> service page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/google-analytics-4-property\/#What_are_the_advantages_of_Google_Analytics_4\" >What are the advantages of Google Analytics 4?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/google-analytics-4-property\/#How_to_Set_Up_your_Google_Analytics_4_Property\" >How to Set Up your Google Analytics 4 Property?<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":68177,"menu_order":0,"template":"","categories":[252,254,261],"tags":[],"class_list":["post-11887","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-paid-media","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4 : 5 Major Changes &amp; Advantages of Using It<\/title>\n<meta name=\"description\" content=\"Explore the features of Google Analytics 4 and how it transforms data tracking. Learn how to set up and optimize your GA4 property. Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/google-analytics-4-property\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 : 5 Major Changes &amp; Advantages of Using It\" \/>\n<meta property=\"og:description\" content=\"Explore the features of Google Analytics 4 and how it transforms data tracking. Learn how to set up and optimize your GA4 property. 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